FOR IMMEDIATE RELEASE

• One in five home sellers (20%) have had a sale falling through
• 69% of collapsed sales due to buyers
• 51% of those whose property sale failed incurred an average of £2.7K in costs; of those affected, one in ten (12%) incurred more than £5K
• Nearly one in ten (8%) sellers with a failed sale was a victim of ‘gazundering’ – the buyer lowering their offer just before exchange of contracts
• 80% of UK adults would like to see buyers show proof of funds before being able to put in an offer to buy a property
• Nearly two thirds (65%) of UK adults support the idea of a reservation agreement requiring buyers and sellers to put down a non-refundable deposit to commit both sides earlier in the process

More than 300,0003 property transactions are falling through every year, in large part, due to buyers pulling out of the deal, costing sellers a total of £400 million latest research has revealed.
The survey exploring the experiences of home sellers conducted by the HomeOwners Alliance and IMMO.co.uk, the UK’s online homebuyer, and polled by YouGov found a massive 20% of sellers have experienced a sale collapse, half (51%) incurred costs averaging £2,727.

Overall, more than two thirds (69%) of the home sales that fell through did so because of buyer related reasons, including the buyer changing his mind/ finding another property (39%) and the buyer’s finances not being in order (28%). Sales falling through further up in a chain accounted for 20% of collapsed sales.

Nearly one in ten sellers (8%) with a failed sale have experienced gazundering; where the buyer lowered their offer just before the exchange of contracts.

Worryingly, the research found uncertainty may actually put people off selling. One in three (34%) homeowners say risks of property chains breaking down and nearly one in five (19%) homeowners say uncertainty regarding the sale price they may get for their property might prevent them from selling.

The research comes after the government announced plans to improve the home buying and selling process with a number of measures, including the introduction of voluntary reservation agreements. These legally binding agreements, advocated by HomeOwners Alliance, would require both buyers and sellers to put down a non-refundable deposit to commit both sides earlier in the process.

Commenting on the findings, Paula Higgins, Chief Executive of HomeOwners Alliance says:
“We often hear about would-be buyers losing their dream homes as a result of sellers accepting higher offers but less is said about sellers forking out thousands in wasted fees only for buyers to change their mind, leaving the seller back at square one”.

“Gazundering and time wasting is a huge problem. The homeselling system is so unreliable it’s deterring homeowners from selling – adding to the ongoing housing shortage crisis as a lack of suitable homes is one of the barriers to people moving up the property ladder. Buyers need to have a little more skin in the game too. An earlier commitment – for example through reservation agreements – would go some way to avoiding these situations.”

Samantha Kempe, Co-Founder of IMMO.co.uk, says: “The current system has created a fundamental power imbalance between the seller and the buyer, with the seller often at the buyer’s mercy during what is often the largest financial decision of their lives. Sellers should be able to proceed with the sale of their property knowing what price they will receive and feeling assured that the sale will go through.”

“At IMMO, we believe in a better way to sell property which allows sellers to maintain the upper hand and avoid the uncertainty, hassle and stress created by the homeselling system.”

Among UK adults, 80% would like to see buyers show proof of funds before being able to put an offer to buy a property. In addition, 65% of UK adults support the idea of a reservation agreement requiring buyers and sellers to put down a non-refundable deposit to commit both sides earlier in the process.

Key Findings
Selling a home is not always as straight-forward as it may seem:
• Nearly one in four (22%) home sellers say they had 6 or more different people view their home before selling. The average number of viewings is just under five. Figure 1
• Lack of clarity of the sale price and risks of property chains are barriers to selling. One in three (34%) homeowners say risks around property chains breaking down and nearly one in five (19%) homeowners say uncertainty regarding the sale price they are likely to get for their property might prevent them from selling. Figure 2
• One in five (20%) home sellers experienced a sale not going through to completion. Figure 3
• Among sellers who have had a breakdown in their sale, 69% say buyer related reasons were the cause. Sellers indicate the main reasons for a sale breaking down include: the buyer changing his mind/ finding another property (39%), the buyer’s finances not being in order (28%) a sale further up the chain falling through (20%). Figure 4
• Nearly one in ten (8%) with a failed sale have experienced gazundering; where the buyer lowered their offer just before the exchange of contracts. Figure 4
• Of sellers who have had a breakdown in their sale, 51% incurred costs related to the transaction falling through. Figure 5
• The kinds of costs include: legal/ conveyancing fees (23%) legal search costs (13%) lower offer on property (21%), survey costs on purchase property (15%). Figure 5
• Those who incurred costs due to a failed sale estimate these to be on average £2,727. Nearly one in ten (12%) of those who incurred costs estimate these to be more than £5000. Figure 6

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Please contact Paula, paula@hoa.org.uk, 07947 240293 for a full copy of the release, including tables.

Notes to Editor
2018 Homeowner Survey
1. This is the 6th Annual Homeowner Survey, a state of the nation report on the housing concerns and trends affecting homeowners and those aspiring to own.
2. All figures, unless otherwise stated, are from YouGov Plc. The surveys were carried out online. The figures have been weighted and are representative of all UK adults (aged 18+). Total sample size was 2,110 adults of which 1301 were Homeowners and 1180 were Homesellers (have sold a home in the past). Fieldwork was undertaken 5th- - 6th April, 2018.
3. Methodology for calculation of failed transactions and related costs: 1,223,060 UK completed residential property transactions (HMRC). Total completed & failed transactions = 1,223,060/ 80%= 1,528,825 total transactions x 19.72% of sellers experience sale failing to go through to completion = 301,484 failed sales. 51.26% of sellers incurred costs, costing on average £2,727 = 301,484 x 51.26% x £2727 = £421 million
4. The 2018 Homeowner survey was made possible through sponsorship by IMMO.co.uk, the UK’s online homebuyer, and BLP Insurance, leading provider of housing warranty insurance.
5. Previous releases from the 2018 Homeowner Survey include: Serious Housing Problems Hit 5 Year High and Response to Proposed Initiatives to Improve Home Buying & Selling Process
Please link to the HOA website at https://hoa.org.uk/ and the IMMO website at https://www.immo.co.uk/
For media enquiries about HomeOwners Alliance, please contact: Christine Toner on 07826 857 290 or Christine@hoa.org.uk

For media enquiries about IMMO.co.uk, please contact: Charlotte Hermans on 07554 661 727 or charlotte.hermans@immo.capital 
About the HomeOwners Alliance
The HomeOwners Alliance champions the interests of Britain’s homeowners and aspiring homeowners. We are a consumer group providing helpful advice and services and acting as the voice of the homeowner in the media, lobbying for their interests in government, and campaigning against bad practices in industry.

We directly engage with government and media by conducting independent research and publishing reports that champion the interests of homeowners. In addition to our annual Homeowner Survey, previous publications include:
• Homes Held Hostage – Leaseholders at the mercy of freeholders
• Why the Mystery? – An investigation into the murky world of estate agent fees and contracts
• Stamping on Aspiration - The astonishing impact of stamp duty on homeowners and the housing market
• On the Edge - 300,000 interest-only mortgage holders set to lose their home
• The Stresses of Buying and Owning a Home
• The Death of a Dream – the crisis of homeownership in the UK
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