Media Disruptor Ground Level Up acquires Wandern Media
Ground Level Up Productions (GLU), the visual content company that specialises in social
media video for companies in the UK, the US and mainland Europe (including Brewgooder,
William Grant & Sons, McLaughlin & Harvey), has acquired Wandern Media so that it can
continue to expand its role in bringing highly competitive and financially accessible content
to the video and social media market.
Commenting on its acquisition, Carrick McLelland Founder and Chief Executive of GLU said,
“Acquiring Wandern Media is a great move for us, the quality of their work and their
efficiency is in-line with ours. This acquisition will enable us to increase our ability to produce
‘high-end’ social video content with fast turnaround times, whilst keeping it cost-effective for
our clients - in contrast to the traditional production companies and ‘modern’ agencies that
have dominated the market to date."
David McCourt of Wandern Media added, “We are very excited about joining the talented
and agile team at Ground Level Up. Known for its clever and creative, high-end visual
content aimed at social media audiences, GLU is already disrupting the social media
advertising market that has been dominated by ‘modern’ agencies that often anchor clients
to heavily marked up services no longer needed by many businesses.”
James Hughes, Head of Brand at GLU client Brewgooder, a successful and well known
social enterprise beer brewing company said,
"GLU has enabled us to optimise our social content and tell the Brewgooder story in the
most effective way. For us, video makes the most sense as it is the most engaging, but also
suits our activities as both a beer brand and social enterprise that is working in some of the
most remote parts of the world. As a social enterprise, our marketing budgets are limited and
we need to maximise our internal resources before seeking external support. With that in
mind, we realised much of the offerings made by traditional advertising agencies we are able
to create ourselves, but we needed a professional solution to support us in delivering our
social content on an ad-hoc basis, in short turnaround times with no compromise to quality.
GLU provides this for us really well, and they are a great bunch of people to work with too
which makes things easy.”
Rory Brechin - Marketing & Communications Manager, at NL Leisure - a provider of leisure
facilities in North Lanarkshire (with 20 different venues) for whom GLU has done several
projects over the last 12 months said,
“Since we have started working with GLU we have seen a huge improvement in the quality
and engagement in our video content. They are professional, dynamic and fast whilst being a
great team to work with! One of the biggest barriers to getting regular high-quality video
content is price; as when you go through an agency it can very quickly eat up large
proportions of the budget. With Ground Level Up we have found a more affordable way to
acquire high-quality video content. By working with GLU we eliminate the need to go
through an agency and it keeps the costs down.”
-ENDS-
NOTES TO EDITORS
Ground Level Up - was established in 2014 by Carrick McLelland. The business has grown
exponentially year on year and this trend is expected to continue.
Wandern Media - Wandern Media was started 2016 by David McCourt with the purpose of providing it’s
clients with excellent video content for social media. In acquiring Wandern Media, Ground
Level Up has enhanced and reinforced its offer to create high-quality content on a much
larger scale and across every sector of business.
Trends in Social Media & Marketing
Traditional production companies and ‘modern’ advertising agencies are still using TV advert
methods to produce social media content, thus making it unnecessarily expensive and time
consuming.