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PrintUK.com

Marketing your Business at Christmas

14 November 2017 10:45

FOR IMMEDIATE RELEASE

The festive period is an excellent time for creating positive associations with your brand and increasing your marketability and ultimately driving up sales leading into the New Year. For SME’s who do not have the same marketing budgets like giants, John Lewis and Sainsbury’s there are numerous other cost effective ways to use the Christmas period as a catalyst to growing your customer base and ensuring long term customer loyalty. Here are a few effective ways to market your business this holiday season:

Christmas Cards:

Show your customers that you value their loyalty with personalised Christmas card printing (https://printuk.com/christmas-card-printing). It seems simple right? But the impact of sending a printed Christmas card can stretch further than you think. Receiving a personalised Christmas card from your business will ensure your name is put into the minds of your clients. As a prime form of communication and relationship building instrument sending a Christmas card can ensure customer loyalty into the New Year and set you apart from your competitors. As a cost effective marketing tool you could be adding key dates for extra discounts and promotional sales in the New Year. Be sure to include your company logo and contact details.

Brochures

Sending a gift guide or a festive a5 booklet about the products and services you offer is a tangible, highly cost effective and influential marketing tool for your business. An extract from a report conducted by The Direct Marketing Association in 2013; “From Letterbox to Inbox” found that 56% of consumers choose printed marketing to be the “most trustworthy “of media channels, with 79% acting on direct mail immediately. Therefore why miss out on this opportunity?

Incorporating vouchers into your booklet printing containing information about your products and services make your readings far more likely to follow through with a purchase. Brochures are a cost effective way to reach your target audience and remind them of what you have to offer. A high quality creative printed brochure can maximise sales and promotional opportunities of your business, it’s not one to be overlooked.

Promotional Vouchers:

Create opportunities for your business. Sending vouchers to your existing customer base with an additional voucher for a new customer will not only retain your customer base but grow it, going into the New Year. Christmas is the time when people are most willing to spend, so ensure you attract them to your business by offering promotions and incentives. As well as being more memorable physical vouchers can be more trusted than their digital counterparts so make them look professional yet creative.

Calendars:

Sending a yearly calendar can make an excellent gift to send to your customers. Not only does it give your customers the instant feeling of appreciation for their loyalty but your business name will be seen on their desk or in the office all year round! Incorporating your logo and contact details into your calendar design gives your customers an easy way to get in touch making them far more likely to choose your business over someone else’s, it’s really that easy.

Website:

To really add to that festive spirit in your Christmas marketing its worth investing the time to give your website a subtle festive feel through your design, from pieces of holly to sparkling baubles surrounding your landing page. A festive theme will show that your company is on point, it will also typically improve conversion rate by being timely and relevant. You should bare in mind that Christmas deliveries and operation times etc... should be mentioned on the website to keep your customers informed especially if operating in the retail sector.

Email:

The run up to Christmas and during the festive period is the optimum time for retailers with people buying Christmas presents or using their Christmas money to purchase, so its imperative to keep your company at the forefront of their minds so that you are at the top of the list when making purchasing decisions. An easy cost effective way of spreading brand awareness is through emailers, they can be quickly distributed easily personalised and carry time sensitive offers and information, spread Christmas cheer through emailers and keep them informal remember to include a call to action i.e. use this voucher code, order before...

Christmas marketing is important for the growth and sales of your business so plan, prepare, proceed and prosper.


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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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