Lynda.com marketing expert shares secrets at Bristol Social Media Week
A marketing expert from the south-west with an international following is sharing secrets of how businesses can best benefit from social media marketing at a Bristol Social Media Week event on March 2.
Luan Wise from Gloucestershire, who offers the benefit of her significant experience to viewers across the globe as a tutor on LinkedIn's Lynda.com learning platform, will be speaking closer to home next month to a Bristol audience.
Luan's latest tutorial on 'B2B Foundations: Social Media Marketing' went live on Lynda.com on February 5 and at her Bristol gig will explore the subject of how social media can be used in a business to business (B2B) context to full advantage.
Her new online 32-minute learning course covers how to understand and communicate with those involved in business buying decisions. She shares wise words about the processes of social selling, content marketing, creating a social media policy and measuring success.
Luan said: "Studies show that many companies consult social media to research the products and services they need to run their business. Platforms like Facebook, Twitter, LinkedIn, Google+ and Instagram provide ways to introduce your products and services to potential customers and can also support lead generation, customer service and recruitment objectives to name but a few.
"Social media might appear to belong to business to consumer (B2C) marketers, and the habits and expectations of B2B customers are often set by B2C brands. In the B2C world it is all about consumers engaging with the brand, in B2B it is all about the solution and problem solving.
"In B2B, we buy from people we know, like and trust, which is why social media as a communications and online networking tool is so important."
Luan was spotted by LinkedIn's PR agency back in 2015 for their #LinkedInBestConnected campaign for International Women's Day. The professional social media network, which boasts more than 530 million members worldwide, subsequently signed up Luan as an author to write and deliver content for Lynda.com, twice flying her out to the USA to record her videos on the topics of social media and content marketing.
To date, her engaging tutorials have been viewed more than 150,000 times. This is Luan's fourth course for Lynda.com with two more courses confirmed for release in 2018.
Hear Luan talk on March 2 at the Engine Shed, Bristol BS1 QH. Tickets are available from Eventbrite.
Luan is also running a series of free training courses for SMEs at Gloucestershire College in Gloucester including a full day's programme on Social Media for Business on March 8. For more information, call the Gloucestershire College Business Hub team on 01452 563403 or email business.hub@gloscol.ac.uk
A full list of Luan's speaking engagements and free webinars can be found at https://www.luanwise.co.uk/event-speaking/
ENDS
About Luan Wise
Luan can provide talks, training and one-to-one support for businesses, contact 01242 420597 or email sayhello@luanwise.co.uk to find out more.
Read Luan's biography here: https://www.luanwise.co.uk/who-i-am/
About Lynda.com
Lynda.com was acquired by LinkedIn in 2015 for $1.5bn and is a leading online learning company that helps people to learn business, technology and creative skills to achieve personal and professional goals. Through individual, government, corporate and academic subscriptions, members have access to the lynda.com video library of engaging, top-quality courses taught by recognized industry experts
Lynda.com, Inc. was founded in 1995 and has its headquarters in Carpinteria, California. LinkedIn integrated Lynda.com's training library into its main site in September 2016.
LinkedIn Learning is available to LinkedIn's premium account subscribers. When courses are released they publish simultaneously on Lynda.com and LinkedIn.com.