Prominent London-based yoga brand Moon Tribe is proud to announce a new collaboration with one of Britain's leading online yoga marketplaces and information platforms.

Moon Tribe's ethically-made, sustainable yoga wear is now available to buy on popular online yoga platform, YogaClicks.

The collaboration with the platform, which is a curated marketplace that only works with selected brands, is a big step forward in Moon Tribe's development.

Designed for mindful movement, the clothing produced by Moon Tribe is fair trade and is always derived from natural materials, such as bamboo.

Simona Schimanovich, a Vinyasa Flow yoga teacher and the director & founder of Moon Tribe, said: "Having practiced for over a decade and witnessed the powerful transformations through my yoga practice, it was after my teacher training in 2015 that I realised I wanted to dedicate myself fully to yoga."

"With my background as an art director in London's creative industries, I had the vision of a contemporary yoga label that honours the ancient roots and deeper meaning of the practice.

"That's how I was inspired to found Moon Tribe, creating the concept and designs for our first collection 'Discover Your Light' that we launched in 2016.

"I wanted to create an ethical business that lives the teachings of yoga - committed to sustainability and respecting people and the Earth.”

"For me, it is also a movement connecting our tribe of kindred spirits. In a decade of travelling, following my wanderlust and experiencing yoga retreats, teacher training and festivals worldwide it struck me that the yoga community is intrinsically connected.

"Wherever I went from London to Los Angeles, India, Bali or Australia - it was always easy to connect with other yogis.

"This is how the idea of the Tribe was born. I wanted to celebrate this vibrant global community," she added.

Proud of having paired with a platform that only works with sustainable brands ‘made by yogis for yogis’, Simona said: “The fact that I’m now selling my yoga clothing on Lucy Edge’s platform is a dream come true. Lucy is an influencer in the yoga community and reading her bestselling book ‘Yoga School Dropout’ inspired me on my travels in India.”

Lucy from YogaClicks added: "I met Simona, creator of Moon Tribe, at Wanderlust in Victoria Park on a hot September Saturday. I was instantly drawn to her energy, an amazingly warm-hearted yogi with a knock-it-out-of-the-park smile.

"Her first collection, “Discover Your Light”, was inspired by the vibrant yoga communities of London and Los Angeles and was created under the moon of the magical island of Bali and on the shores of Goa.”

Press contact:
Simona Schimanovich (Director & Founder of Moon Tribe)

Phone number: 07733161847
Email address:

Download as PDF| Report this press release


About Moon Tribe

Moon Tribe is a new label for mindful movement designed in London. We create ethical clothes for contemporary yogis to inspire us and share our conscious lifestyle.

We are on a journey to spread higher vibrations and connect our tribe of mindful movement, celebrating this vibrant global community.

The brand was founded by Simona Schimanovich – a free spirit, art director and yoga teacher – and launched in London in 2016.