London startup wins 2017 Dating Award for Innovation - ready to take on US giants.

Tuesday Dec. 4 - London based startup, CLiKD, was rewarded for its game changing approach at this year’s UK Dating Awards. Its modern and innovative format is winning over millennials and is set to shake up a market dominated by American based dating applications.

CLiKD Founder Michael Blakeley, a former Data Protection Lawyer turned CEO, turned his back on law to set up the dating app. Since its launch in the summer, the app has enjoyed strong growth, especially with the millennial generation. The app launched over 200K times in its first 4 months.

The UK dating industry is dominated by US backed apps such as Tinder, and E- Harmony. Of the top 10 most used dating apps in the UK, only one was started and launched here. However, CLiKD is looking to change that.
In a crowded market, a clear and well defined USP is necessary. The award winning app has demonstrated through its accolades and strong growth that it is able to differentiate itself. It now has the foundations to push on and establish itself as a significant player in the UK.

CLiKD’s unique approach of allowing users to upload their own content through questions has resonated strongly with the millennial generation. They combine elements of some of the most popular online platforms, taking aspects of the user generated content of Instagram and combining it with the gamification of the likes of Snapchat. The result of this is a quick, fun and exciting new dating format.

Charly Lester, Head Judge of the UK Dating Awards praised CLiKD:
‘The judges were particularly impressed by the way CLiKD took an existing functionality of dating apps and brought it forward to 2017. The user-generated content on the app is fresh, creative and useful to daters. The standard of this year’s Awards was particularly high, so CLiKD should be very proud of their win!’

Notes to Editors
Founder Michael Blakeley is available for comment/interview

UK Dating Awards

The UK Dating Awards held their fourth annual awards night on Friday November 24. The winners are chosen by a list of 8 panel experts within the dating industry.

What is CLiKD?
CLiKD is a New London-based dating app which was launched in June 2017. CLiKD believes in putting personality and creativity at the heart of the process and encourages creative and smart dating, rather than shallow and superficial judgements. It puts the user in control and sets people at the heart of the dating process, because CLiKD believes that you should date the person behind the profile photo.

The CLiKD App:
The app is available now on the Google Play and Apple App stores. For more information, visit their website Follow CLiKD (@clikdapp) on Twitter and Instagram
For more information, please contact: Blake Stavro-Pearce
Email: Mobile: 074 7023 4458

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About Clikd Limited

We know everyone’s unique. That’s why we’ve put the user in charge, and put personality at the centre of our creative dating App. Sure, looks are important, but we think it’s what you’re about and who you are which is key.

Our photo-based questions give you a quick, fun and creative way to decide what’s important to you and check out if others feel the same. We really want you to discover the person behind the photo. So you get to see a little glimpse of what they are about, before heading off to meet up with them.

CLiKD was launched in June 2017 as a full product and has been nominated for Best New Dating App in Europe at the European Dating Awards, Recommended as a Best New Dating App for Men in the Telegraph and featured on BBC Radio and the Daily Mail.