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Local banker of 30 years puts people above profits with her new business

28 February 2017 15:22


Imagine being made redundant after almost 30 years in not just the same industry, but the same company. That’s exactly what happened to 47-year-old Stella Sass when a career with Lloyds TSB came to an end in 2016. Never one to wallow, Stella picked herself up, dusted herself off and is now running her own business with the sole aim of helping the elderly and vulnerable in her home-city of Liverpool.

“I could easily have gone back to the corporate world if I was just interested in making money. It sounds corny but it’s my time to help other people. For me, my new business is a pretty unique opportunity to do both.”

Despite the lure of impressive salaries and high-profile roles, Stella decided that instead of returning to the corporate grind, she was ready for something much closer to home: “Up to this point, I seem to have spent my life travelling. My dad was in the RAF so we were never in the same place for long when I was young. Then, with the bank, I spent so many years commuting and staying in hotels… it was exhausting. So, after being made redundant I decided that instead of getting back into the rat-race, I wanted to be much closer to home. My family are all from Liverpool and still live here; it’s such an amazing city and I wanted to do something that actually makes a difference in the community.”

You’d be forgiven for wondering how the switch from banking to caring came about. Stella’s determination to help others peaked when a close friend suffered the tragic loss of both parents and another struggled to keep her husband at home following a stroke.

“Around the time of my redundancy, my good friend’s parents were both diagnosed with Dementia. She couldn’t take care of them herself but also couldn’t get them both into the same care home and so they were separated. As soon as they weren’t together they both deteriorated rapidly and, tragically, both died within 12 months. More recently, my friend’s husband had a stroke and he’s now having to be looked after in a care home because there was no one to offer live-in companionship at home.

“I couldn’t help but think – surely there’s another way? You only have to turn on the radio or TV lately to hear how the NHS and Social Services are struggling to cope, I had a bit of a light-bulb moment and just saw it as an opportunity to really make an impact.”

Stella launched her new business, Promedica24, in January 2017. Her mission is to keep the elderly and vulnerable out of hospitals and care homes by providing 24 hour, live-in care. Stella’s carers actually live in the home with their clients. She’s now helping people across Liverpool and believes her new company is the answer to the regions hospital bed-blocking crisis.

Like most business owners, Stella is driven by a desire to succeed. But, by her own admission, she’s determined to build a business that whilst profitable, is focused more on the value and independence it can bring to the lives of others.

“My plan is to keep growing and help as many people as possible! I just know there are so many people out there who are struggling to cope and this sort of care would be so beneficial for them. Of course, I need my business to drive an income – but that’s not the reason I’m doing this. Making a difference in people’s lives; that’s the reason.”

On top of the obvious personal satisfaction she’s already feeling, Stella’s also looking forward to a less obvious benefit of her new, local business: “I’ve always wanted a Scotty dog! I haven’t been able to have a pet for last 15 years because of how much I traveled so I’m now looking forward to being able to get a live-in companion of my own!”

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Press Contacts

Lucy Maisey

PR Director

Tel: 07921572554


About Promedica24

For more than a decade, Promedica24 has been providing live-in care to vulnerable adults as a genuine alternative to residential care homes. Our carers actually live in our clients home with them to provide one-to-one companionship and support. Promedica24 opened its first offices in Warsaw, Poland, in 2002 and since then, has expanded through Germany and the UK to become Europe’s largest provider of specialist live-in care.

We are passionate about our client’s right to receive the highest quality of care in the comfort, security and familiarity of their own homes. We firmly believe in the provision of care through kindness, experience, friendship and knowledge. We pride ourselves on making a difference to people’s lives and proudly set the standards in the care services industry. Promedica24 has positively impacted on the lives of over 24,000 families to date.

Franchise opportunity:
Why choose between making a profit or a difference? Promedica24 offers the opportunity for ambitious professionals from all walks of life to own and run a business that makes a real difference to people's lives. Our franchise partners operate at the heart of their local communities as ambassadors for care. Their role as is to educate and introduce healthcare professionals, and the families of those in need, to the services offered by Promedica24. Franchise partners assess, arrange and oversee the client /carer relationship for a truly bespoke solution and exceptional level of care.

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