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Leeds-based technology firm seeks equity investment to take money-saving app global

05 May 2017 11:56


A Leeds-based technology start-up firm is seeking growth investment, following the launch of its innovative mobile application, which reveals the cheapest mobile phone contracts available to the UK consumer.

yboo, which launched in April 2017, is keen to secure equity investment to drive business growth and development to launch yboo in North America and Australia.

Entrepreneur Martyn Gould, designed yboo 11 months-ago, after having recognised that UK consumers are overpaying their phone bills by approximately £159 per year, according to Ofcom.

Launched less than a month ago, the app has seen hundreds of users discovering that they are overpaying mobile phone bills by one hundred and fifty pounds per year. The firm also has solid plans to extend the technology to include broadband and utility recommendations in the future.

yboo operates in the background on a smartphone, accurately counting data usage, voice minutes and texts in order to recommend the most suitable mobile phone plans, tailored to the individual consumer.

Available to download on Android devices, the application also collects invaluable customer data, allowing UK mobile operators to better understand their consumers and improve their existing services.

Co-founder and CEO Martyn Gould said:

“We've been astounded by the level of positive feedback we have received from users since yboo’s launch. The number of downloads of the application is also growing daily as UK consumers are realising that yboo is solving a real problem.

“With international deals on the cards, we’re in discussions with UKTI and a clear product roadmap, we need to engage with growth investors who share our vision to empower UK consumers and want to help us make yboo become a profitable brand which is trusted by families in the UK and overseas.”

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About yboo

yboo is an innovative software application, empowering UK Consumers to save money on mobile phone plans.

Through a quick and simple 3-step process, yboo informs the user about the cheapest network providers and phone contracts available to them.

Once downloaded to a smartphone, yboo operates quietly in the background, accurately counting data, voice, text and messaging usage and recommending the most suitable mobile phone plans tailored to each individual consumer.

The app, which is available to download on Android devices, also collects invaluable customer behaviour, allowing UK mobile operators to better understand their consumer and to ultimately be more competitive.

Research has shown that UK consumers are overpaying mobile phone bills by £159 per year.

The technology company has plans to introduce the app to IOS soon.

See and for more information, contact Jennifer Ogden at MacComms on 07907181487 /

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