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All Shape Up

Leeds-based fitness firm celebrates fast-growth in first year

23 November 2017 11:06


Leeds-based start-up health and fitness firm, AllShapeUp is celebrating rapid growth in its first year in business.

As it approaches its first birthday, AllShapeUp has signed up 400 members and grown to a strong team of five in just under twelve months.

Founded by young entrepreneur and former infantry soldier, James Hesling, AllShapeUp was established in 2016 and makes exercise accessible to hundreds of people across the country.

AllShapeUp is a digital platform built for individuals to help them become fitter, healthier and more confident through exclusive workout programmes and original recipes.

Designed for all ages and abilities, AllShapeUp allows members to exercise from the comfort of their own home.

In 2017, AllShapeUp was successful in securing a place on the world’s largest free business growth accelerator programme, Entrepreneurial Spark.

Sponsored by NatWest, Entrepreneurial Spark is an enablement programme tailored to start-up and scale-up businesses operating in hubs across the UK, including Birmingham, Bristol, Leeds, Manchester and Belfast.

Having joined the Entrepreneurial Spark programme in January 2017, AllShapeUp has plans to increase its members from 400 to 4,000 in 2018.

James was also awarded Entrepreneur’s Choice twice consecutively at the Entrepreneurial Spark awards in 2017; voted for by his fellow peers.

Commenting on the company growth, founder James Hesling said:

“I am delighted to be celebrating our first Birthday in business. The last year has been incredible for AllShapeUp and has allowed me to help hundreds of people to improve their fitness levels and become healthier versions of themselves.

“Becoming an entrepreneur and building a business to be proud of has been the best thing I’ve ever done and I plan to continue working to change the mindset of people who feel that exercise is not accessible to them. I’ve helped hundreds of people get back into working out and the results have been outstanding. This makes it all worthwhile.

“2018 is looking like a very exciting year for the business as we increase to more than 200 workouts and 200 recipes in January. We’re also launching a pre-and post-natal exercise and recipe guide in early 2018 after listening to the feedback from our AllShapeUp community.”

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About All Shape Up

AllShapeUp is a fantastic new online platform with hundreds of full length workout videos that can be done from home or wherever you may be, 24 hours a day. Our workouts range from beginner to advanced and cover everything from Yoga, HIIT, Body Sculpt, Kettlebells and Dumbbells.

Promoting a healthy, balanced lifestyle, a membership with AllShapeUp also provides access to hundreds of healthy family recipes, including everything from smoothies and salads, to dinners and desserts. All of which are quick and easy to follow with our simple ingredients and method list.

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