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Tony Robinson OBE

Launch of Global, #MicroBizMattersDay - unleashing the power of plenty.

09 November 2014 20:36


Enterprise Rockers is a free to join in movement and Community Interest Company, co-founded and co-funded by Tina Boden and Tony Robinson OBE. Today it launches the first, global, annual #MicroBizMattersDay. This will take place on Enterprise Rockers’ 3rd anniversary, Jan 9th 2015. The co-founders call it 'unleashing the power of plenty'.

This power of plenty is the influence exerted when thousands of self employed and business owners take concerted action to support and promote each other. #MicroBizMattersDay, a social media led campaign, will call on all people who work for themselves, their suppliers and customers to take concrete actions for 9 minutes on the day to make business life better for others. The actions fall under the hash tagged categories of #Customers, #Cashflow and #Chat.

The Enterprise Rockers co-founders say it has taken 3 years to build their free to join in, independent network of networks to enable the launch of global #MicroBizMattersDay. Robinson, who received his OBE for services to small firms in 2001, says of the 9 minutes of actions: “These tiny drops in the ocean will create a tsunami of micro business improvement through the Power of Plenty – the power unleashed when many of us take actions to help each other in a concerted way.”

Enterprise Rockers CIC, organisers of #MicroBizMattersDay was established in 2012 after a year of recruiting global entrepreneurs to give their time to the cause ‘of helping each other to make business life better’. The “Rockers” as they are known describe themselves as having more the popular appeal of Rock and Roll than the exclusive hauteur of Classical music. They admit to being disruptive, have no political affiliation or corporate sponsorship, are not politically correct and have no interest in lobbying. They are only interested in helping each other through actions not words.

Enterprise Rockers’ CIC status makes it a voluntary coalition of business owners and its influence has spread so that now there are 25,000 active connections which communicate Rockers’ campaigns to their networks.

Boden, who has run her own businesses for 20 years and is a micro business specialist, says: “The Enterprise Rockers movement has achieved a great deal to help the self employed to survive and thrive, but much more can be achieved by many hundreds of thousands of people giving nine minutes of positive, helpful actions on one day each year.”

In most countries around the world over 90% of all enterprises are micro (0-9 employees). In the UK this is 95%.* In many countries self employment is increasing year on year and the majority of new jobs are provided by the self employed. In the UK there are half a million start ups each year and over 4.5 million micro enterprises which compares with around 7000 large businesses (above 250 employees) which receive the majority of government funds.

Research by RSA** shows that there are over half a million more micro enterprises in the UK since 2008 and that their employees will outnumber those in public sector work by 2018. This growth in micro business provides the “Power of Plenty” that #MicroBizMattersDay plans to unleash on Jan 9th 2015.

Government support, however, does not reflect the emerging political and economic significance of micro enterprise. ‘Happy but finding it harder to make ends meet’, Boden says, is a fair description of life for most people running their own business today.

For example in the UK, the RSA research shows that real earnings for micro enterprise owners has dropped by 20% since 2006/7, and today they earn 40% less than their counterparts in waged work. 70% don’t have a pension and 20% find it difficult to get a mortgage due to their self-employed status.

Research by Populus*** shows that 2 in 3 micro business owners feel that Government does not encourage or support them. Despite this picture of decline in conditions, motivation among micro business owners remains high with 73% becoming self employed by choice.

Benedict Dellot, Senior Researcher at RSA says: “Microbusinesses are the new political force to be reckoned with, but the government has yet to win their favour. Business support remains confusing and superficial. This, despite small business owners being the country’s biggest job creators"

#MicroBizMattersDay is the worldwide call to fill the gaps in policy and support by ‘Rockers doing it for themselves’. All business owners are asked to choose actions to take in 9 minutes in one of the 3 hash tagged categories of #Customers, #Cashflow or #Chat. Whilst everyone can choose their own actions to help fellow business owners get more customers and improve cashflow, there are many examples of possible and useful actions added to constantly on the website.

Boden and Robinson say: “#MicroBizMattersDay of actions rocks and will enable more self employed and business owners to survive and thrive around the world.


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Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

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