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Tony Robinson OBE

Launch of Global, #MicroBizMattersDay - unleashing the power of plenty.

09 November 2014 20:36


Enterprise Rockers is a free to join in movement and Community Interest Company, co-founded and co-funded by Tina Boden and Tony Robinson OBE. Today it launches the first, global, annual #MicroBizMattersDay. This will take place on Enterprise Rockers’ 3rd anniversary, Jan 9th 2015. The co-founders call it 'unleashing the power of plenty'.

This power of plenty is the influence exerted when thousands of self employed and business owners take concerted action to support and promote each other. #MicroBizMattersDay, a social media led campaign, will call on all people who work for themselves, their suppliers and customers to take concrete actions for 9 minutes on the day to make business life better for others. The actions fall under the hash tagged categories of #Customers, #Cashflow and #Chat.

The Enterprise Rockers co-founders say it has taken 3 years to build their free to join in, independent network of networks to enable the launch of global #MicroBizMattersDay. Robinson, who received his OBE for services to small firms in 2001, says of the 9 minutes of actions: “These tiny drops in the ocean will create a tsunami of micro business improvement through the Power of Plenty – the power unleashed when many of us take actions to help each other in a concerted way.”

Enterprise Rockers CIC, organisers of #MicroBizMattersDay was established in 2012 after a year of recruiting global entrepreneurs to give their time to the cause ‘of helping each other to make business life better’. The “Rockers” as they are known describe themselves as having more the popular appeal of Rock and Roll than the exclusive hauteur of Classical music. They admit to being disruptive, have no political affiliation or corporate sponsorship, are not politically correct and have no interest in lobbying. They are only interested in helping each other through actions not words.

Enterprise Rockers’ CIC status makes it a voluntary coalition of business owners and its influence has spread so that now there are 25,000 active connections which communicate Rockers’ campaigns to their networks.

Boden, who has run her own businesses for 20 years and is a micro business specialist, says: “The Enterprise Rockers movement has achieved a great deal to help the self employed to survive and thrive, but much more can be achieved by many hundreds of thousands of people giving nine minutes of positive, helpful actions on one day each year.”

In most countries around the world over 90% of all enterprises are micro (0-9 employees). In the UK this is 95%.* In many countries self employment is increasing year on year and the majority of new jobs are provided by the self employed. In the UK there are half a million start ups each year and over 4.5 million micro enterprises which compares with around 7000 large businesses (above 250 employees) which receive the majority of government funds.

Research by RSA** shows that there are over half a million more micro enterprises in the UK since 2008 and that their employees will outnumber those in public sector work by 2018. This growth in micro business provides the “Power of Plenty” that #MicroBizMattersDay plans to unleash on Jan 9th 2015.

Government support, however, does not reflect the emerging political and economic significance of micro enterprise. ‘Happy but finding it harder to make ends meet’, Boden says, is a fair description of life for most people running their own business today.

For example in the UK, the RSA research shows that real earnings for micro enterprise owners has dropped by 20% since 2006/7, and today they earn 40% less than their counterparts in waged work. 70% don’t have a pension and 20% find it difficult to get a mortgage due to their self-employed status.

Research by Populus*** shows that 2 in 3 micro business owners feel that Government does not encourage or support them. Despite this picture of decline in conditions, motivation among micro business owners remains high with 73% becoming self employed by choice.

Benedict Dellot, Senior Researcher at RSA says: “Microbusinesses are the new political force to be reckoned with, but the government has yet to win their favour. Business support remains confusing and superficial. This, despite small business owners being the country’s biggest job creators"

#MicroBizMattersDay is the worldwide call to fill the gaps in policy and support by ‘Rockers doing it for themselves’. All business owners are asked to choose actions to take in 9 minutes in one of the 3 hash tagged categories of #Customers, #Cashflow or #Chat. Whilst everyone can choose their own actions to help fellow business owners get more customers and improve cashflow, there are many examples of possible and useful actions added to constantly on the website.

Boden and Robinson say: “#MicroBizMattersDay of actions rocks and will enable more self employed and business owners to survive and thrive around the world.


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Press Contacts

Tony Robinson OBE

Co-founder #MicroBizMatters Day, SFEDI Group and IOEE Founder and Co-Owner, Patron John Cracknell Youth Enterprise Bank and Director, Yorkshire in Business.

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.

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