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The Sad Light Hire Company

iwaku: A New, Bright Way of Waking Up

24 June 2014 11:26


With its intuitive touch interface and conceptual Dutch design, iwaku is a real eye-catcher in the bedroom. Due to its intelligent functionality, the lamp can also be used for many other purposes. The light is wirelessly controlled by an application on your smartphone and your sleep cycle is monitored via the app. This way, the best moment to wake up is coordinated with a lighter sleep phase. The lamp gradually intensifies the light before the alarm clock goes off, getting your physiological systems up to speed before you wake up.

But iwaku offers more than an intelligent wake-up function: as a medically certified light therapy lamp, iwaku is also capable of actually improving your sleep/ wake rhythm. The high light intensity and the specific light spectrum make the lamp suitable for light therapy, and the smartphone app plays a supporting role in this. So when used during the day, iwaku can boost your energy level, helping you shake off the winter blues.

The wake-up light as natural alarm clock comes as basic functionality with iwaku, but the open platform means that developers can enrich its functionality. Imagine connecting with other sleep monitors that also use the smartphone as an intelligent hub, or implementing environment-aware functions that use the season and the weather to influence the app’s behaviour.

The story behind iwaku:
iwaku is the first product from Connected Well-Being. It originates from the belief that appliances aimed at improving our personal well-being should do so in a more holistic way. Founder Jochem Reijndorp has a passion for innovation and interaction between technology and human science.

“Mobile applications and their ecosystem of connected products are more and more becoming part of our daily lives and exceedingly offer answers to daily challenges, especially when it comes to health and well-being. Starting your day actively is a challenge for many people,” says Reijndorp. “The introduction of iwaku is just a start. The goal is to inspire other parties to further optimize the functionality of iwaku by making the communication protocol public.”

iwaku is now available in the UK from SAD-SHOP based in Southport, Merseyside. The suggested retail price will be £249.00. For more information you can visit: or telephone 07840465235

Images available upon request.

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About The Sad Light Hire Company

As seen on BBC's The One Show! and winner of a Business of the Year Award 2009! The Sad Light Hire company is an exciting new concept providing the latest in Innovative health products and & light therapy for Seasonal Affective Disorder.

Founded in 1996 as The Sad Light Hire Company by husband and wife team Philip and Beverley Bunting, The Sad Light Hire Company [or SLHC or Sad Shop] is now one of the worlds leading seasonal affective disorder light therapy companies. As a result of the SLHC commitment to customer service, a helpful attitude and great value, business has doubled yearly since the company was formed. All this helps SLHC offer one of the largest ranges of light therapy equipment in the world including hundreds of Seasonal Affective Disorder Lamps, Natural Alarm Clocks, Drug-Free products for skin conditions and Innovative Health products.

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