JournoLink uses cookies JournoLink requires cookies to function. You can read more in our Privacy Policy

Etta Loves

Introducing Etta Loves; the company rebranding the humble muslin as a sensory necessity for the development of tiny eyes

04 April 2017 12:45

FOR IMMEDIATE RELEASE

It could be easy to dismiss Etta Loves as another monochrome muslin brand playing on the modern mama’s love of all things animal print. But, dig a little deeper and there is so much more to Etta Loves than pretty looking muslins.

Etta Loves is a sensory muslin brand developed by Jen Fuller. Etta Loves muslins are not only practical, super-soft, absorbent 100% cotton, but they have been designed with input from an early years visual expert, to ensure that they stimulate babies' visual and cognitive development. As such the range is split between 0-4 months and 5+ months.

The brand is becoming more and more visible amongst the parenting demographic who are blown away by the concept of Etta Loves. Having recognised that the trusty old muslin is one of the most common things in your baby’s eyeline, founder Jen Fuller knew there was an opportunity to do something special. Each muslin pattern is designed to the millimetre, in partnership with an optometrist, to stimulate tiny eyes and help develop vision.

“Sat on my sofa with a heap of mucky muslins by my side, I realised that 4-week old little Etta was staring at my top. It was the first thing I’d noticed her actively trying to focus on and unsurprisingly it was a simple black and white pattern.”

In fact, Jen has discovered that tiny eyes develop so much in the first 5 months that it was necessary for her to develop a separate range for 5 month+ babies with tiny but essential adjustments made to the patterns. For older babies, Etta Loves introduces specific colours into the range designed to stimulate babies vision as their ability to decipher colours begins to grow. Her first collection - Animals - is available now via www.ettaloves.com. Prices range from £19.95-£22.95.

FOR ALL PRESS RELATED ENQUIRIES INCLUDING REQUESTS FOR INTERVIEWS, APPEARANCES, REVIEWS AND RETAIL OPPORTUNITIES PLEASE CONTACT:
Jen Fuller : jen@ettaloves.com

Instagram @ettaloves
Facebook /ettaloves


Download as PDF | Report this press release


Attached Images


About Etta Loves

Etta Loves is a sensory muslin brand developed by Jennifer Fuller and launched in November 2016.
Etta Loves muslins are not only practical, super-soft, absorbent 100% cotton, but they have been designed with input from an early years visual expert, to ensure that they stimulate babies' visual and cognitive development. As such the range is split between 0-4 months and 5+ months.

www.ettaloves.com

View JournoLink Profile

Share

Share to Facebook Share to Twitter Share to LinkedIn

Journalists...

For more information on JournoLink and how to receive more content like this, please visit https://journolink.com/journalists.