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PrintUK.com

In A Digital World, Print Stands Out!

09 August 2016 10:45

FOR IMMEDIATE RELEASE

In a world where advertising seems to be increasingly angled towards the web and social media, it is important to bear in mind the advantages that print continues to have. As a result, print is making a rebound from its expected demise. Physical advantages of print as well as trends such as demographic and environmental are pushing back against the tide of digital. Marketers should be aware of these trends and aim to get out in front of them to harness potential opportunities to introduce print into their marketing campaigns to gain brand awareness and increase the effectiveness of their marketing campaigns.

Over the last decade, we have seen an incredible rise in digital and the amount of content being produced within the digital sphere. As a result, consumers are trying to keep up with all this new information as marketers use a variety of digital mediums to bombard their intended targets through content strategy, targeted emails, re-marketing, adwords, social media etc…

We are constantly on our devices now from mobiles phones to ipads, digesting all this content and data, but due to the sheer amount of time we spend online we have become desensitized to these mediums of marketing, creating opportunities for the flexible, aware marketer who can seize the chance to integrate print into their campaigns and stand out from their companions battling amongst the digital world.

Traditional marketing techniques such as direct mail and brochure printing are proven to be more impactful to the reader in comparison to digital forms of advertising. Below we have noted down a few reasons why and how print can stand out in a digital world.

The Power Of Print

Contrary to what many would have you believe, printed material has remarkable longevity, and not just in the physical sense. Online advertisements, if they are seen by your targeted market, generally target people who may be at work, who are frustrated at staring at a screen and certainly in no mood to absorb the ads. In contrast to this, printed material can reach people who are on the street, at home or commuting, and may be in a prime position for a positive response to an advert; they will absorb a slogan and the graphic design more readily therefore increasing your brand awareness and marketing effectiveness. In a world dominated by digital products and businesses, print can help your business stand out.

Unseen Ads

Ad blocking software is a hurdle that is becoming increasingly difficult to circumvent, and a very large proportion of computer users will be unaffected by any ad you might put online, even if they would be interested in it. We can see an upwards trend in the use of ad blocking correlating with the rise of targeted remarketing, people don’t like to be monitored or bombarded with hundreds of adverts because they visit one holiday website, which highlights the reducing impact of digital advertising as become frustrated and desensitized to it. Whilst many continue to emphasise the importance of native advertising online, few seem to mention the fact that many adverts are blocked, and your money and efforts will be wasted.

High Quality Printing

Print media advertising is an easy medium to spread brand awareness or to advertise to any particular geographical area. For example, local newspapers are the best way to spread news about an event that is happening locally, it is targeted and evokes conversation within the area as people discuss what’s happening in the community. The majority of long standing forms of the print media have a huge, loyal customer base with regular and trusted followers. This is definitely a great boost to attract readership as you associated your brand with theirs and build upon the trust levels of your business with potential customers. Print media i.e. brochure printing (http://printuk.com/brochure-printing), magazines and newspapers allows you to choose your own location and space for advertisement, with varying price brackets. This allows you to manage your budget and expenses while planning for the advertisement and the print media company will generally come back to you with very in-depth levels of data for you to analyse and draw your own conclusions from on the effectiveness of your print marketing campaign.

If print media is deployed as part of an effective cross-media marketing campaign it can really help you stand out in your market as it accelerates the effectiveness of your digital campaigns.

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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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