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ICON Nutrition

ICON Nutrition Launches UK’s First Free Online Fitness Challenge

10 December 2014 11:07


-       £2000 In Prizes Up For Grabs
ICON Nutrition, the ethical evidence-based sports supplement brand, has launched the UK’s first free-to-enter online fitness challenge aimed at CrossFit enthusiasts. Registration is now open for the ICON Online Championships, a four-week leaderboard style competition, which starts on 5 January 2015.
The challenge will consist of four testing workouts, designed by qualified CrossFit Coach Mitch Adams, which will be emailed to participants on a weekly basis and have to be completed within seven days before the next workout is released. The top-ten placed scores in each category (male, female, masters male and masters female) will be validated by a Level 1 CrossFit coach before each weekly winner is announced. 
ICON Nutrition is providing a combined product prize pot of over £2,000 to encourage individuals to get involved and take on the challenge to become the 2015 ICON Online Champion. 
“This challenge comes at a perfect time for those looking to get in shape as part of their New Year’s resolution fitness goals and who need that extra incentive to get going,” says Kevin Smith, Head of Marketing and Communications at ICON Nutrition. “The beauty about CrossFit is that the workouts can be scaled for both men and women, and in masters categories for the over 40s, so the competition really encourages everyone of all ages and fitness levels to get involved.” 
ICON Nutrition has established itself as a go-to CrossFit brand within the UK with a focus on customer service and an ethical approach to sports nutrition. “We have aligned the entire company around providing the best customer service possible. This, combined with producing clean evidence-driven sports supplements, is the key driver of growth within the CrossFit community which analyses product labels and cares about quality nutrition,” added Mr Smith.
Registration for the ICON Online Championships is now open and closes on 4 January 2015. Anyone can register for free by visiting:
Media Contact: 
Kevin Smith
Head of Marketing and Communications
0800 756 5252 

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About ICON Nutrition

About ICON Nutrition
ICON Nutrition are an evidence-based sports nutrition brand established in 2012. The ICON Nutrition range is sold across the UK and Europe in select strength and conditioning facilities, CrossFit boxes and functional fitness gyms. You can find more information about the brand online at, and via facebook and twitter

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