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How To Target Your Customers Through Leaflets…

10 April 2017 13:45


When it comes to planning a marketing campaign, leaflet printing should be a key part of every business strategy. Leaflet printing is an effective way of communicating with your audience – you are able to target local customers, distribution costs are affordable and your marketing message is delivered direct to consumers homes. It doesn’t get more highly targeted than that.


Printed leaflets are a great way to engage – and one of the best ways to ensure your message is heard is through offering an offer or incentive as part of the flyer or leaflet. For example, 10% off your next order when you present this leaflet.

Not only does it ensure the customer holds on to your marketing materials for longer, but chances are they will pin it up on their fridge so they don’t forget. This means you will be getting your brand in front of their eyes for an extended period of time.

In offering incentives, you are also able to keep track of how successful a leafleting campaign has been and whether people are listening. It makes it more measurable and you can also see how popular particular offers are.

Keep it local

If you are a local business, the most important clientele you have are those in the surrounding neighbourhoods. There’s a much higher chance that these people will come in to visit you based on their proximity to you.

As such, make your leaflet wording feel personal – perhaps put the area or street name on the leaflet design. Direct it to them… “As you are our neighbours, we want to offer you an exclusive offer”. It’ll feel much more personal and as though you truly value them. It’ll also help with your standing in the community.

Include contact details

Above anything else, your leaflets should clearly show your phone number, business address, website URL, e-mail address and opening times. It needs to be really obvious how people can contact you and where they will find you, otherwise people will just switch off and ignore your leaflet. So ensure that your leaflet design is eye catching whilst highlighting the important contact details.

Good design

It is important that your leaflet is presented in an attractive, eye-catching way. If it looks poorly designed or isn’t easy to read, people will immediately throw it in the bin.

When you’re adding the words to the leaflet design, think about how the language you use can also help ensure your leaflet gets pinned up and saved – i.e. “Hold on to this leaflet for when you need us”… maybe people will, on the off-chance that it will prove useful in the future and you’ve suggested that possibility!

If this kind of messaging is bold and interesting (and wouldn’t look out of place pinned up in someone’s home), your leaflet has a better chance of not getting put into the recycling box. Therefore, make your leaflet useful and get it professionally presented.

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Thomas Dodds


Tel: 0845 2993 923



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We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

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We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.


We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
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