How To Market Your Start-Up Business
Marketing a business is crucial to increasing awareness of the product or service you offer, to attract new customers and establish yourself in your market. Printing and print marketing is a highly effective way to market your start-up business and beat your competition. Persuading your customers and potential customers to buy with you is essential if you want to create a successful business. We have listed some of the best ways to increase brand awareness and sales through printed marketing materials.
Networking:
One of the key challenges a start-up up will face is the lack of awareness about your company and brand. The best way you can promote your business is through networking. Attending seminars, talks and conferences is great foundation for you to starting building awareness of your brand. Through introducing yourself to suppliers and target customers you will start to establish your place in the market, communicating your offerings to your target audience. You will therefore need to ensure you have printed business cards that have been designed using your company logo and brand colours to fully represent your business.
Utilise On and Offline Platforms:
Its unique to you, depending on what your business offers will determine the most appropriate channels for you to use. For example, if you’re a B2C business, social media channels such as Facebook and Instagram are a great way to connect with your customers, quickly, cheaply, and efficiently using their regular feed updates and online chat tools. If, however you are a B2B business social media channels may not be as effective, however direct print marketing i.e. leaflet printing (https://printuk.com/leaflet-printing) and attending networking events are a great way to raise the profile of your business with your target audience.
Events:
Whether it be conferences, expos, talks or seminars, whatever the event it is a great way for you to highlight your brand and what you have to offer to your target audience. You can now showcase what your business offers thanks to major developments in technology. Using digital and print technologies on your stand from Ipads to brochures, flyers and beyond. The major advantage of using printed products is you can hand out marketing materials directly to the people you talk to, allowing them to be reminded of the products or services you sell after the event. Remember you can leave your contact details on printed leaflets, booklets, brochures, and business cards so people you meet can easily contact you. Using this form of marketing is not only cost effective but you will soon be able to reap the benefits as exposure of your business grows.
Another great marketing tool at events is to run a competition. For example win a bottle of champagne by asking people to enter their business cards into a draw. By doing this you are gaining new business leads and improving your brand reputation by running a giveaway competition.
Getting Creative:
Attracting new customers and increasing your client base is a vital to the success of any SME and it can feel very overwhelming trying to promote your business against others on often a smaller budget. Therefore you need be creative. Don’t just stick to the tried and tested methods which are predictable, be creative and offer your customers something unique to you as a business, that they won’t have seen before. For example, you’ve just set up a new bakery, why not hand deliver 100 cakes with your logo on the topping to your nearest customers to raise the profile of your business! Send them some business cards too and some flyers, make the experience memorable.
Are you thinking of running a marketing campaign to attract new customers? Be sure, to use every marketing medium you have at your disposal, because different tactics work for different companies, then it’s a case of trial and error, never be afraid to adapt your marketing strategy because it could open up a world of opportunities.
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