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PrintUK.com

How To Market Your Start-Up Business

17 October 2017 15:00

FOR IMMEDIATE RELEASE

Marketing a business is crucial to increasing awareness of the product or service you offer, to attract new customers and establish yourself in your market. Printing and print marketing is a highly effective way to market your start-up business and beat your competition. Persuading your customers and potential customers to buy with you is essential if you want to create a successful business. We have listed some of the best ways to increase brand awareness and sales through printed marketing materials.

Networking:
One of the key challenges a start-up up will face is the lack of awareness about your company and brand. The best way you can promote your business is through networking. Attending seminars, talks and conferences is great foundation for you to starting building awareness of your brand. Through introducing yourself to suppliers and target customers you will start to establish your place in the market, communicating your offerings to your target audience. You will therefore need to ensure you have printed business cards that have been designed using your company logo and brand colours to fully represent your business.

Utilise On and Offline Platforms:
Its unique to you, depending on what your business offers will determine the most appropriate channels for you to use. For example, if you’re a B2C business, social media channels such as Facebook and Instagram are a great way to connect with your customers, quickly, cheaply, and efficiently using their regular feed updates and online chat tools. If, however you are a B2B business social media channels may not be as effective, however direct print marketing i.e. leaflet printing (https://printuk.com/leaflet-printing) and attending networking events are a great way to raise the profile of your business with your target audience.

Events:
Whether it be conferences, expos, talks or seminars, whatever the event it is a great way for you to highlight your brand and what you have to offer to your target audience. You can now showcase what your business offers thanks to major developments in technology. Using digital and print technologies on your stand from Ipads to brochures, flyers and beyond. The major advantage of using printed products is you can hand out marketing materials directly to the people you talk to, allowing them to be reminded of the products or services you sell after the event. Remember you can leave your contact details on printed leaflets, booklets, brochures, and business cards so people you meet can easily contact you. Using this form of marketing is not only cost effective but you will soon be able to reap the benefits as exposure of your business grows.
Another great marketing tool at events is to run a competition. For example win a bottle of champagne by asking people to enter their business cards into a draw. By doing this you are gaining new business leads and improving your brand reputation by running a giveaway competition.

Getting Creative:
Attracting new customers and increasing your client base is a vital to the success of any SME and it can feel very overwhelming trying to promote your business against others on often a smaller budget. Therefore you need be creative. Don’t just stick to the tried and tested methods which are predictable, be creative and offer your customers something unique to you as a business, that they won’t have seen before. For example, you’ve just set up a new bakery, why not hand deliver 100 cakes with your logo on the topping to your nearest customers to raise the profile of your business! Send them some business cards too and some flyers, make the experience memorable.

Are you thinking of running a marketing campaign to attract new customers? Be sure, to use every marketing medium you have at your disposal, because different tactics work for different companies, then it’s a case of trial and error, never be afraid to adapt your marketing strategy because it could open up a world of opportunities.
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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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