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How To Increase Your Marketing Impact

02 December 2015 15:00


Christmas is coming and you need to make the most of it. For many businesses across the country that means their busiest time of the year, and the time at which they are likely to make their most profits. In order to capitalise on the Christmas rush and the sales in the New Year, many businesses and brands increase their marketing efforts during December, January and February. The return on investment of this heightened level of expenditure in different marketing activities from digital marketing i.e. Google Adwords to TV, Radio and Print Media is hindered by the fact that most other businesses are trying to accomplish the same objective. So how do you get noticed by your potential customers if they are being inundated by a sea of advertising around this festive season?

Well for starters you need to do something different to be noticed, but how do you go about achieving this?

Get curious about your customers, rather than telling them what you think about your product and service ask why they like to use your and why new prospects were interested in searching for and trying your product. Because we all use products in our own particular way, which is not necessarily the way that they were marketed. Finding out this critical information will allow you to refine and refocus your marketing strategy, so you can target your efforts and budget down the path that will give you the highest effectiveness rate and return on investment.

Targeting a specific segment allows you to drill deep into that consumer base with your marketing activities rather than scratching the surface of the masses achieved by the scattergun approach i.e. Jack Wills – targeted their marketing efforts towards students to build student brand advocacy. This had a couple of added benefits which was that their customer base acted as influencers to the younger generation so that there would be a steady flow of new customers in the years to come. Also because they marketed to and targeted Generation Y (birth years ranging from the early 1980s to the early 2000’s) whom have a tendency to mention and engage with brands through the digital medium they had the added benefit of building up the brands digital presence which also contributes to bolstering sales.

Rather than going for the broad scatter gun approach try directly engaging with targeted prospects via a meeting or the telephone, if they are on your preferred potential client list, it shows that your company is going the extra mile.

Think of the integrated approach: Your marketing activities have to simultaneously work in conjunction with one another in order to improve the effectiveness and visibility of your campaigns.

So use different advertising approaches i.e. start a Google Adwords campaign but ensure to couple this sale or message with campaigns on other digital platforms such as social media (Facebook, Twitter, Linkedin, Google+) at the same time.

Because not everyone is enticed by digital marketing combine your online campaign with print media such as leaflet printing and brochures but ensure that the graphic design of your print media links to and directs the potential customer to your digital campaign through social media handles, code voucher offers for use online etc…

Then to round off your campaign use similar integration tactics to ensure brand uniformity in Newspaper, Radio and TV advertising.

In order to compound your marketing message, reach maximum impact and return on investment remember to use all advertising outlets that are suitable and try to release the campaign simultaneously down each avenue so you are offering differing touch points to the potential customers rather than drip feeding a campaign.

Remember to gather as much data as possible from your marketing activities so that you can analyse which operation worked most effectively from both a cost and a return perspective. This will allow you to apportion resources better for future marketing campaigns.

Above all else remember to stay focused on your objectives and keep your customers’ needs and wants as the highest priority.

If you want to talk to us about your upcoming marketing and print campaigns don't hesitate to get in touch with a member of the team at

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Press Contacts

Thomas Dodds


Tel: 0845 2993 923



We are

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.


We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

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