How To Improve Your Business Visibility

7 years ago

Are you an SME or Startup looking to grow your business rapidly, but limited by marketing budget? There’s no need to compromise on your unquenchable ambition as there are lots of great, cheap and effective marketing tactics that you can employ to suit any level of budget. Below you’ll find a list of proven business generating techniques that will elevate your business sales and greatly improve your business visibility.

Newsletter / E-mail:

Email is a low-cost, high-return way to enhance customer relationships and increase sales. The conversion rate of emails is historically low in comparison to other marketing mediums but it has a fantastic ability to increase brand awareness and improve upon your network. Email campaigns can be conducted for a fraction of the cost of other advertising and can be rolled out quickly by buying local data from other companies i.e. Experian. The key is to send an email out twice a month, but only to your internal list of registered members who have signed up to receive your email/newsletter. For prospective target customers keep it to only once per month. Print your articles and create a printed newsletter that can be direct mailed to prospective clients to hit them at two different touch points, online and offline. Remember to write high quality content that is relevant and entertaining in order to see response rates climb.

Public Relations (PR)

PR doesn’t need to be an expensive venture as there are lots of low cost reputable distribution channels in the online world i.e. PR web & Business wire. In order to reap in the best results tailor your articles to specific topics that are relevant and timely within your industry. Remember that PR not only promotes your business through the different distribution channels that pick it up, but when coupled with a hyperlink to your website it will help push up your ever important local and national google search rankings.

Flyer and Leaflet Printing

Printing is a cheap, very important marketing medium and actually has the highest return on investment when tested against online alternatives. High quality leaflet printing (http://printuk.com/leaflet-printing) and distribution in your local and regional area can considerably increase your business sales and growth. Print media marketing holds the attention of prospective clients for a lot longer in comparison to its online alternatives, which allows you to go into more detail about your business its products and services on your print media. Consider this in your leaflet design but keep the graphic design clean and professional. In order to increase your business visibility quickly and cheaply, printing is a low cost instantaneous tactic that should be employed in your marketing strategy.

Networking Events

One of the most important activities you can do to boost your business sales is to attend networking events. Networking events are a great way to meet potential customers, gain useful knowledge and insight into your industry and to boost your visibility. It is not enough just to turn up though: you need to go prepared with an array of printed marketing tools; otherwise you may find that you could lose out on important contacts and potential customers. With some quality printed media under your arm i.e. business cards, printed leaflets or company brochures, you will greatly improve your visibility and make use of each and every networking event you attend.

Advocacy

Word of mouth advocacy is often the most desirable form of marketing. This builds trust of your brand and when a recommendation comes from a personal or business contact then it is favoured in comparison to normal reviews. So how to build advocacy? In order to get people talking about your business and build visibility they are a few low cost routes available i.e. run a contest, stage a local event, or contact influencers who have networks within your target market and send them samples of your product so they can share the brand with their contacts and naturally build advocacy. Create an exclusive club part of your business that gives its members benefits and slowly but surely advocacy will form and snowball, but remember that advocacy is a long term goal which won’t necessarily reap instant results.

Couple these low cost marketing tactics with social media marketing which is free on the major platforms such as facebook and twitter and your business will be off to a flying start, generating an increase of sales with your newly gained visibility whilst keeping within your marketing budget.

Attached Media

About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.