How to Design the Perfect Logo

9 years ago

It isn’t always easy to design a suitable logo for your company. The ideal design may become apparent straight away, or it may take extensive time and resources to create the perfect one.

One thing’s for sure – for those that order letterheads online alongside the wide range of other forms of print marketing, the right logo is essential. It effectively sets the stage for your brand, and is one of the things that your clients and customers will best remember you by.

Here are a few tips to ensure you get your logo right first time out.

Make it timeless

An effective logo should barely need to be changed for decades. Swerve clear of designs that are simply ‘trendy’ or unlikely to retain their relevance over time. Good examples of ‘no no’ design features include gradients, drop shadows and overly stylized fonts.

Make it distinctive

It isn’t always easy to deviate from the norm, and you may be wary of an overly bold design that differs from what is usual in your industry. Indeed, certain industries may not often use a logo at all on their letterheads – instead just the company name in a stylized font. However, a unique logo can imprint a very powerful ‘stamp’ on clients’ minds.

Make it simple

Just think of the logos of some of the world’s most renowned brands: McDonald’s, Target, Nike. They’re all simple and instantly identifiable with their parent companies. Given how much people are bombarded by images every day, it’s often those profound, simple motifs that make the biggest impact and are the easiest to recall.

Make it versatile

There are so many areas where you could place your logo. It’ll obviously be on your website, business cards and letterheads, of course, but it could also show up on branded stationery or clothing. If you decide to sponsor a major event any time soon, you will want to make sure that everyone remembers your logo.

…but don’t overthink it

With all of the above, it might seem that there’s so much to think about when designing a business logo. You don’t necessarily need to incite an overpowering emotion with your logo, and if the design is being revised 10 times or more, you might just be overthinking the process a bit.

Order letterheads online at PrintUK.com to make the most of your new or revised company logo. Design Online or Upload a Design.

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We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.