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PrintUK.com

How To Design The Perfect Logo

29 March 2017 14:15

FOR IMMEDIATE RELEASE

Your brand logo is the face of the company and ultimately defines your entire brand. Yet, creating an effective design isn’t always an easy task for beginners. You will need to ensure that your logo is memorable and unique and gives a positive long-lasting impression to consumers. Follow these top tips on how to create the perfect logo:

1. Understand the brand

Before you start the design process of your logo, you will need to contemplate who your target market is, as well as your competitors within the industry and the marketing materials that your logo will be used on from brochure printing to clothing. It’s worthwhile researching similar brands and see what they have achieved with their logo design. It may be worth creating a mood board to get to grips with your brand’s personality and understand how your logo will communicate a distinct message.

2. Use colours wisely

The colours used for logos are important to the overall image of your branding technique. Remember that you need to consider the background colours that your logo is being used on i.e. If the logo is predominantly white is it feasible to use it on a website with a white background? Each colour implies a different emotion and can be associated with certain meanings. Colours should grab attention and bring the brand to life.

3. Be careful with fonts

Your logo should be easily readable and have a clear and distinct font which relates to your brand’s overall personality. Some well-known brands abbreviate their brand names using the same font i.e. marks and Spencer and M & S, however new companies should avoid this strategy at all costs. If your company relies on custom from passers-by, your brand name needs to be clear and readable to be noticed amongst competitors and easily recognizable to ensure the optimum levels of brand awareness.

4. Keep it simple

The most successful brands own logos which are both simple and identifiable typically this consists of a graphical and a text element. This strategy has meant they have stood the test of time and also gained worldwide recognition. You don’t want potential customers having to sit and stare at your logo in order to grasp a meaning. Avoid busy patterns or too much detailing that takes attention away from the simple message of your brand.

5. Make it distinctive

It's imperative that you are distinctive with your logo design in order to create a unique look for your brand. It's not always easy to deviate from the norm especially within your specific industry, and you may be wary of an overly bold design that differs from what is typical within your market place. Indeed, certain industries may not often use a logo at all on their marketing materials – instead just the company name in a stylized font. However, a unique graphical logo can imprint a very powerful ‘stamp’ on clients minds.

6. Make it versatile

There are so many areas where you could place your brand and in particular your logo. It’ll obviously be on your website, business cards and brochure printing (http://printuk.com/brochure-printing), but it could also show up on building signage and clothing. If you decide to sponsor a major event any time soon, you will want to make sure that everyone remembers your logo. So ensure that you keep versatility at the forefront of your mind when creating your business logo design.

With all of the above, it might seem that there’s so much to think about when designing a business logo but remember it is the perfect opportunity to convey your brand, its ethics and personality. Enjoy designing.

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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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