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How To Boost Your Direct Mail Marketing

11 March 2016 12:00


With the new year in full swing, it's now time to begin setting your marketing campaigns into action. If your intention is to reach potential and existing customers in a tangible, physical way that digital methods cannot achieve, direct mail printing could be the way forward for your business. Following on from our post: How To Boost Your Direct Mail Marketing earlier in the month, here we look at four tips to remember when composing your battle plan for direct mail marketing and how these can grow your business:

Where to start

Ensure that the print design of your direct mailer is attention grabbing, brand appropriate and visually carries your marketing message, this can only be realistically achieved by a professional graphic designer or online print design templates. During the concept stages of your direct mail design test different colour schemes taking into account the psychology of colour. Ask colleagues, friends and customers what their thoughts are on the variations of colour and design then use that feedback to create a visually powerful piece of print media.

What to send

High quality printing should be a top priority, but a decision needs to be made on what type of product you're going to send from folded leaflet printing, personalised invitations, printed leaflets or brochure printing. This will depend on your budget and the content - is the effect you are trying to achieve more suited to a creative or professional look? The use of good quality paper if it's a letterhead, or alternatives to card (such as PVC) for loyalty cards. If you want to get creative ask for recommendations for print specification and concept mock-ups from the graphic designer and printer.

Choose your printer carefully

This is probably the most important decision you will make in the process of setting up a direct mail campaign. Make sure you acquire a sample pack from a number of printers before deciding which one best suits your needs. Do your research because like with any other industry the quality ranges quite drastically. Budget will obviously come into the reckoning, but have some flexibility - that way you can ensure you enjoy good quality for a reasonable price.

Test the waters

Return on investment is often the bane of many marketing managers' existence, and in order to get a realistic outlook on what you can hope to achieve from a direct mail campaign, you should set up a test distribution. : How to Test Your Direct Mail Campaign. If the feedback you get from a sample of say 1,000 is negligible, then you need to ask serious questions as to the effectiveness of your print and direct mail campaign, this will highlight if you need to make some tweaks.

Don't overlook the copy

The power of your message can swim or sink on the strength of the copy it is carried by. Not everybody is a born writer, and for this reason it might be wise to consider the recruitment of a professional copywriter. There are plenty of freelancers available that can write a small section of copy for an affordable price.

Check us out online at or call us today for free on 0845 2993 923 for a no-obligation chat and a super competitive bespoke print quote on your direct mail print orders!

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Thomas Dodds


Tel: 0845 2993 923



We are

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.


We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

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