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How Recipients Behave With Your Printed Direct Mail

03 November 2015 12:00


If you’re sending out direct mail, then it will often comprise of more than one piece of printed media. For example, a recipient might open your printed envelope and inside they will find a personalised letter which is accompanied by a printed leaflet ( or brochure, and perhaps a postcard. Together, they tell the complete story that you want those receiving your communication to understand and appreciate.

A vital question to answer

That said, here is a crucial question to consider. How much of your message will they fully understand if your carefully crafted communication is ‘shattered’? What this means is that, often, those creating the direct mail piece will use the combination of elements to tell a complete story. It’s also frequently the case that the recipients are expected to access what they receive in a certain order – they read the formal letter, open and read through the accompanying impactful brochure, leaflet or flyer, and then respond by using a printed postcard.
Check out one of our previous articles: Printed Envelopes Give Your Business Advertising the Edge! (

Customers choose their own reading order

However, people are awkward, and not always by design! On opening the envelope, the letter may quickly be cast aside in favour of the colourful brochure. The postcard might fall to the floor and be picked up and examined before the other items in the package. Because of this, there is one vital point where many direct mail communications sadly suffer…

Make each part actionable

Each part of the communication should carry enough of the story to be actioned on its own. Once you’ve identified the key points you wish to make and the action you are eager for the reader then to take; by picking up a single piece this whole story should be clear to them. This is vital, not simply because the individual might reorder their reading priorities as previously described. It’s equally possible that this person could pass only the brochure on to a colleague or subordinate for them to consider. If you have set up your communication in a way that means the postcard is the way you wish them to respond, you are now fighting against the odds to gain the level of response you wish for.
Checkout this great article from Marketing Donut offering a few tips and tricks to help your next direct mail marketing campaign: (

Making quality printing pay by using

When you spend time carefully designing your direct mail communications, possibly including printed envelopes, and then use our high quality printing work, knowing that it will reflect so well on your business, it surely pays to make sure that any recipient has the maximum opportunity to fully understand and then respond.

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Press Contacts

Thomas Dodds


Tel: 0845 2993 923



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We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.


We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
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