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The Franchise Show

How does a respected family law solicitor end up running her own care business? Tahira explains why her live-in care business does so much more than just meeting her career goals.

09 January 2017 15:56


“Despite having a successful career, I wanted something more for myself and my family. When I found Promedica24, it prompted me to reassess many things on a personal and professional level. The opportunity to combine a profitable, in-demand business with a service that genuinely makes a difference in people’s lives was too good to miss. I have big ambitions for my business and the impact we’ll have in the community.”

Tahira Rahman has been running her Promedica24 franchise in Harrogate and York since July 2016. A successful and highly respected Family Law solicitor, Tahira is no stranger to the emotional buying decisions of those experiencing turmoil or in a vulnerable position. She saw her passion for providing a top-quality and ethical service at a time of great need mirrored in the Promedica24 franchise.

Promedica24 is Europe’s largest provider of specialist live-in care. They offer a 24-hour live-in care service as a genuine alternative to residential care homes. Franchisees operate at the heart of their local communities as ambassadors for care. Their role is to educate and introduce healthcare professionals, and the families of those in need, to the services offered by Promedica24. Franchisees assess, arrange and oversee the client -carer relationship for a truly bespoke solution and exceptional level of care.

Tahira has worked hard all her life, always striving for success. After graduating university she quickly secured a senior role with a Blue Chip company as a buyer. With the birth of her son, Tahira was determined to provide both financially and emotionally for her family. She reinvented herself as a successful law student, passing her exams in 2005. True to form, Tahira quickly forged a successful career at a FTSE 500 law firm in Leeds.

However, Tahira tired of waiting year after year for recognition and the career progression she so desperately desired: “Despite all my hard work, I found that I was repeatedly being overlooked. So I decided to go freelance. I set up a consultancy and doubled my income within the first year and enjoyed the benefits of being self employed. It was a real boost to my confidence and helped me to believe in myself again after being told, for years, ‘you’re not there yet’.”

Buoyed by this success and with her dreams to achieve more still firmly intact, Tahira began to research franchise opportunities. Familiar with the concept, she saw franchising as a means to convert her professional passion and her determination to help others, into a business that would secure her family’s financial future.

“I had been looking for a franchise for a long time. I was self-employed at the time and I loved my job but I always wanted more for my family. I went to a The Franchise Show at ExCel London last February and that’s where I came across Promedica24 and met some of the head office team on their stand.”

Having experienced poor service when trying to arrange care for her own father, Tahira was keen to understand exactly how and why the Promedica24 model was different.

“My father had been ill prior to his death. He didn’t want to go into a home and when he was being assessed by a social worker the quality of carers available was terrible. In the end, I looked after him which was hard both physically and emotionally. I wish I had known about live-in care at the time, it would have been a blessing. I know there are hundreds of people out there in the same position and I’m both determined and proud to help them.”

It’s nearly one year since Tahira first met Promedica at The Franchise Show. As tenacious as she is compassionate, Tahira thrives on reaching her own goals. When it comes to her new business, there’s no exception…

“I’m going making real difference in my community. I help people at their most vulnerable; when they are ill, in need or at a time of life where worrying about care should be the last thing on their or their family’s minds. I’ve always been in a position to help navigate someone through difficult times and I’ve seen first-hand how it can make a real difference.”

The Franchise Show opens again on Friday 17th February at ExCel London and entry is free. This year, visitors can find out more about 150 different franchise opportunities and get all the business start-up advice they need. Find out more and get your free tickets at


Editor’s notes:

You can speak to Tahira or The Franchise Show by contacting Sally Anne Butters at Rev PR
Images available on request


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Press Contacts

Sally Anne Butters

PR Director

Tel: 07887 495198


About The Franchise Show

London's premier event showcasing franchise opportunities and all the support services needed to choose, start and run a franchise. Next year's event runs from Friday 16th February to Saturday 17th February 2018 at London's ExCel, Docklands.

Entry to this event is free by visiting to pre-register or you can register on the door.

You can also attend a variety of free seminars and workshops.

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