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Help at last for exasperated EU voters fed up with spin and scaremongering

15 June 2016 08:30


JournoLink, the online PR platform for small businesses, has launched a simple 90 second on line attitudes tool to help the confused public work out which way to vote on the 23rd June, whether to ‘Leave’, or to ‘Stay’.

Feedback from many of the businesses and people JournoLink talks to suggests that most are utterly frustrated by both sides in the EU debate continually spinning and scaremongering, and are completely confused as to which way to vote.

To help with their dilemma, JournoLink has put together an easy to use attitudes determiner to help voters clarify what they REALLY feel about the key issues. This will help them decide very quickly which box to tick. has four questions each under the categories of Immigration and Movement, Governance and Democracy, Defence and Crime, Trade and Investment, and Economy and Business, simply by ticking ‘disagree’ or ‘agree’ boxes, in less than two minutes anyone still on the fence will have a good indication where they stand.

JournoLink Director, Peter Ibbetson said, ‘JournoLink is all about helping small businesses get their news into the media by encouraging them to focus on what’s important. The most important issue at the moment is the Referendum, but it’s not just the small business owner who’s unsure of which way to vote. From the conversations we have had, it’s a fair proportion of the population too. That’s why we have put this simple decision tool together.’

‘We know we haven’t included every question that could be asked, but we have tried to be really unbiased and keep to those issues that have dominated the main debates so far. We hope it will help people vote based on what’s important to them, rather than being influenced by the politician that comes up with the best sound bite’.

JournoLink is encouraging everyone to ‘take the test’ by going onto and seeing which way the swing meter swings for them. Don’t worry; you don’t need to put your name or email address in!

Notes to Editors is a model developed by JournoLink focussing on the key issues that have been discussed over the recent debates. They do not take a view either way on the referendum vote and have sought to make the question balance neutral.

JournoLink is a no-nonsense online service that links the businesses and their news directly to the journalists who want to write about them.

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Press Contacts

Camilla Holroyd

Media Relations Manager

Tel: 020 7193 8262


About JournoLink

JournoLink bridges the gap between businesses and the media; using the online platform businesses can connect with journalists, broadcasters and bloggers through news, editorial requests and events.

Founded in 2014 the platform was created by Peter Ibbetson, Gemma Guise and broadcast journalist Tetteh Kofi.

Combining Peter’s experience in the small business market, with daughter Gemma’s PR skills and Tetteh's knowledge of the media industry, they were able to create an all-in-one solution for businesses who want to get in front of the media and journalists who struggle to find new and exciting business stories, case studies and opinions.

In 2015 Gemma Guise was listed as one of the top women to watch in the Media and Journalist category of the We Are The City annual awards. In the following year JournoLink was listed at the prestigious Real Business/Everline Awards ceremony, as one of the Future 50 businesses to watch in disrupting their industries.

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