JournoLink uses cookies JournoLink requires cookies to function. You can read more in our Privacy Policy

Tony Robinson OBE

Friday, January 13, 2017 will be #MicroBizMattersDay 3

09 March 2016 14:15


The buzz surrounding the latest MicroBizMattersDay is still humming loud and clear, but that hasn’t stopped the in-house team of ‘rock stars’ from putting together plans for the next instalment.

Scheduled for January 13 2017, the third annual #MicroBizMattersDay is set to be bigger, better and more business oriented than ever. Organisers have already received some amazing offers of donations an support. These offers include the London venue for an event for 200 VIPs, at Pimlico Plumbers, London which will be streamed live to cities across the globe, including hubs in the USA, India, Dubai, Hull - City of Culture 2017 and more.

“There’s no doubt that we’re building THE global Live Aid for self-employed people and business owners” commented co-founder Tina Boden in the wake of the 2016 edition.

Featuring an electrifying broadcast schedule, #MicroBizMattersDay exists to “make life better for micro enterprise owners everywhere.” It is an 8 hour day of recognition, action and learning backed by the majority of business membership networks. The day celebrates and shares the achievements of some of the UK’s most inspirational business go-getters, with 2016 contributors including Liverpool based jewellery entrepreneur Julia Emologu, millionaire plumber Charlie Mullins OBE, MOBO award-winning rapper and indie label owner Sway, Boris Johnson’s Ambassador for Training and Enterprise Tim Campbell MBE and Kentish nail salon owner Michelle Dorrell, who famously silenced Minister Amber Rudd on BBC Question Time with her impassioned plea about cuts to working tax credits.

Other star business owners featuring at #MicroBizMattersDay 2 included the ‘go digital’ entrepreneur Penny Power OBE, Enterprise Nation founder Emma Jones MBE, 24 years old, now a large company entrepreneur and paramedics to ambulances supplier, Chris Percival. A particular highlight was the interview with Andrew Ramroop OBE, Master Tailor and owner of Savile Row Bespoke Tailor to the stars, including Charlie Mullins and Tim Campbell, Maurice Sedwell. The event attracted support from some of the biggest names in modern business, including ScanSnap -Fujitsu, Sage and Microsoft

Not even the organisers themselves predicted the global impact the latest January event would have. More of a boom than a buzz, #MicroBizMattersDay trended for five consecutive hours on Twitter, with users from all corners of the world tuning in to the fully loaded eight-hour live streaming session.

Business is booming for the smallest enterprises in Britain, with an estimated 5.2 million micro business owners currently contributing to the UK economy. In an inspirational show of solidarity, #MicroBizMattersDay estimates that around one million backed the #IGave8 minutes call for action on January 8. From customer conversions and improving cash flow to boosting confidence and tapping into market trends, the nationwide involvement was a serious display of micro biz camaraderie.

“We call it ‘The Power of Plenty,’” said Boden. “This Power of Plenty makes business life better for us all. Just us all buying from each other helps greatly.”

Tony Robinson OBE, co-founder of #MicroBizMattersDay added “I agree and it works because it’s authentic. We can't wait for the worldwide impact of the next events on January 13 2017. We’re all business owners helping other to survive and thrive. As Tim Campbell said “It’s not just the gazelles of the business world that are important” – it is all business owners who drive the economy, provide most of the new jobs, nearly all the innovation and support their local community. All the help on the day works because it’s from real business owners. As Charlie Mullins says ‘It may sound just like business common sense but that ain’t that common.”

In 2017, #MicroBizMattersDay will once again kick off the New Year with a call to millions to #IGave13 minutes . The galvanising broadcast sessions will shine the spotlight on recognition, action and learning. The day will continue to be the flagship event in the calendar for the independent, informal, free, no sign up, community interest company, Enterprise Rockers. The movement was launched in January 2012 and through a network of networks makes life better for micro – 0-9 employees – business owners everywhere.

To find out more about #MicroBizMattersDay 1.2 and 3, play your part in the micro business revolution and get up-to-the-minute information go to:

Download as PDF | Report this press release

Attached Images

Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

View JournoLink Profile


Share to Facebook Share to Twitter Share to LinkedIn


For more information on JournoLink and how to receive more content like this, please visit