Unbelievably most breakfast cereal available in the UK is month's old before it reaches your breakfast bowl - TrooGranola has been launched to challenge this; going from the oven to your bowl in just days!

You can truly taste the difference, the freshness comes through in the smell as well as the taste. It's crispier, toastier and jam packed full of yummy nuts, seeds and berries - not just padded out with boring cereals. Customers tell how it is " really different than the stuff you get in the supermarket" and " TrooGranola is the lightest, freshest granola I’ve found".

The TrooGranola model echoes others in the market place. Over the past few years in the UK we have seen the launch of a number of successful subscription food businesses - brands like 'Graze'; 'HelloFresh' and 'Pact Coffee'. TrooGranola is very similar, customers sign up to a weekly subscription that is made to order and delivered to their door. There is no long term tie-in, customers can pause or cancel their subscription at any time.

Launched by foodie and entrepreneur Helenor Rogers, TrooGranola is also about giving a bit back and building a loyal community of followers. The strapline is 'be troo to yoo' underlines this. They want customers to absolutely enjoy every mouthful of their product, but as important as this they want you to feel part of what they do and why they are doing it. Customer feedback is actively encouraged and new customers get a personal thank you card as well as an invitation to visit the HQ for a cuppa!

Aside from the goodness of the granola TrooGranola also want to add a bit back to society. They support staff in giving them time to help local communities in any way that suits them – already there is a school governor and a rugby coach on the team. They will also help support the local 'Folkestone Soup' community events; just the start of things to come.

TrooGranola would love you to try their products - just get in touch and some delicious, fresh granola will wing it's way to yoo...

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About TrooFoods Ltd

TrooFoods is on mission to inspire people to be passionate about gut health and to bring a smile to gut healthy eating through their range of delicious high fibre, low sugar, gluten free products in plastic free packaging.

Kicking it off with breakfast; they are launching a scrumptious range of ready to eat Troo Granola especially designed to provide a gut healthy start to the day. One bowl provides more than 25% of your daily fibre needs; is less than 3% sugar and has as much protein as an egg. Packed with prebiotics it also provides slow release energy and keeps you full ‘til lunch.

Husband and wife team, Helenor and Michael Rogers are behind TrooFoods Ltd. They set up their ambitious family business after 25+ years each in the corporate world. Passionate about food and health; they want to inspire others to eat better to enjoy a healthy, happy life.