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Tony Robinson OBE

First Ever #MicroBizMattersDay Calls for Nine Minutes of Action This Friday

06 January 2015 14:03


For immediate release

06 January 2014

First Ever Global #MicroBizMattersDay Calls for Nine Minutes of Action This Friday 09 January

By the Enterprise Rockers CIC supported by live streaming from a partnership of SageOne and Google Apps for Business.

Micro enterprises with nine minutes to spare this coming Friday 09 January have the chance to make history and make a difference as the first #MicroBizMattersDay takes place organised by the Enterprise Rockers movement and supported by a partnership of SageOne and Google Apps for Work.

Hosted by Enterprise Rockers co-founders Tony Robinson OBE and Tina Boden, #MicroBizMattersDay is a global day of social actions. It will live stream from GoogleHQ in London for nine hours as everyone is asked to give nine minutes, day or night to make life better for micro enterprise (0-9 employees) owners everywhere.

Throughout the day special guests will appear in the studio and participate from around the world via Google Hangouts to help spread the word about the day and its mission. The vision of Enterprise Rocker co-founders Tony Robinson OBE and Tina Boden, the idea of the day is to make a difference through the #PowerOfPlenty, encouraging self employed people and micro businesses to help each other by giving 9 minutes to help others gain more customers or improve cashflow.

Tony Robinson OBE said, “The Enterprise Rockers movement has already achieved a great deal to make life better for micro enterprise owners but much more can be done by hundreds of thousands of people giving nine minutes of positive, helpful actions on one day each year. This is the basis and inspiration for #MicroBizMattersDay."

“Although, most countries are seeing record numbers of self-employed and micro enterprise owners (in the UK, for example 96% or 5 million businesses are micro enterprise) it is getting tougher to earn a reasonable living. In many countries the behaviour of national, regional and local government, alongside some large organisations, makes it an uphill struggle. In the UK 1 in 7 of the workforce is self-employed but earning 20% less than in 2008"
“The #MicroBizMattersDay of actions will enable more micro enterprises to survive and thrive around the world. Micro enterprises already create most new jobs, most innovation and most support to their communities so the future success of micro enterprise is in everyone’s best interest.”

Studio guests invited to appear on the live stream from GoogleHQ include Charlie Mullins OBE, Pimlico Plumbers, the first The Apprentice winner, Tim Campbell MBE, Entrepreneur Khalid Sharif and MOBO award winning rapper, Sway. Other special guests, including Britain’s award winning blues guitarist, Chantel McGregor, will participate via Google Hangout from locations including United States, Spain, Egypt and France – where co-founder Tina Boden will be based.

Suggested actions for the day are grouped into three categories; customers, cashflow and chat. Ms Boden said, “While nine minutes out of the day doesn’t seem like a lot, it’s a large enough timeframe to really help make a difference to a micro business owner. From setting up a marketing roundtable to joining a support group, paying outstanding bills owed to other micro businesses, signing a petition to support a local business or posting a tweet or Facebook message, the power of plenty means nine short minutes can have a big impact.”

#MicroBizMattersDay is the worldwide call to fill the gaps in policy and support by ‘Rockers doing it for themselves’. All business owners are asked to choose actions to take in 9 minutes in one of the 3 hash tagged categories of #Customers, #Cashflow or #Chat. Here are 2 examples of possible and useful actions under each category, and more become available daily on the #MicroBizMattersDay website at


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Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

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