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Tony Robinson OBE

First Ever #MicroBizMattersDay Calls for Nine Minutes of Action This Friday

06 January 2015 14:03


For immediate release

06 January 2014

First Ever Global #MicroBizMattersDay Calls for Nine Minutes of Action This Friday 09 January

By the Enterprise Rockers CIC supported by live streaming from a partnership of SageOne and Google Apps for Business.

Micro enterprises with nine minutes to spare this coming Friday 09 January have the chance to make history and make a difference as the first #MicroBizMattersDay takes place organised by the Enterprise Rockers movement and supported by a partnership of SageOne and Google Apps for Work.

Hosted by Enterprise Rockers co-founders Tony Robinson OBE and Tina Boden, #MicroBizMattersDay is a global day of social actions. It will live stream from GoogleHQ in London for nine hours as everyone is asked to give nine minutes, day or night to make life better for micro enterprise (0-9 employees) owners everywhere.

Throughout the day special guests will appear in the studio and participate from around the world via Google Hangouts to help spread the word about the day and its mission. The vision of Enterprise Rocker co-founders Tony Robinson OBE and Tina Boden, the idea of the day is to make a difference through the #PowerOfPlenty, encouraging self employed people and micro businesses to help each other by giving 9 minutes to help others gain more customers or improve cashflow.

Tony Robinson OBE said, “The Enterprise Rockers movement has already achieved a great deal to make life better for micro enterprise owners but much more can be done by hundreds of thousands of people giving nine minutes of positive, helpful actions on one day each year. This is the basis and inspiration for #MicroBizMattersDay."

“Although, most countries are seeing record numbers of self-employed and micro enterprise owners (in the UK, for example 96% or 5 million businesses are micro enterprise) it is getting tougher to earn a reasonable living. In many countries the behaviour of national, regional and local government, alongside some large organisations, makes it an uphill struggle. In the UK 1 in 7 of the workforce is self-employed but earning 20% less than in 2008"
“The #MicroBizMattersDay of actions will enable more micro enterprises to survive and thrive around the world. Micro enterprises already create most new jobs, most innovation and most support to their communities so the future success of micro enterprise is in everyone’s best interest.”

Studio guests invited to appear on the live stream from GoogleHQ include Charlie Mullins OBE, Pimlico Plumbers, the first The Apprentice winner, Tim Campbell MBE, Entrepreneur Khalid Sharif and MOBO award winning rapper, Sway. Other special guests, including Britain’s award winning blues guitarist, Chantel McGregor, will participate via Google Hangout from locations including United States, Spain, Egypt and France – where co-founder Tina Boden will be based.

Suggested actions for the day are grouped into three categories; customers, cashflow and chat. Ms Boden said, “While nine minutes out of the day doesn’t seem like a lot, it’s a large enough timeframe to really help make a difference to a micro business owner. From setting up a marketing roundtable to joining a support group, paying outstanding bills owed to other micro businesses, signing a petition to support a local business or posting a tweet or Facebook message, the power of plenty means nine short minutes can have a big impact.”

#MicroBizMattersDay is the worldwide call to fill the gaps in policy and support by ‘Rockers doing it for themselves’. All business owners are asked to choose actions to take in 9 minutes in one of the 3 hash tagged categories of #Customers, #Cashflow or #Chat. Here are 2 examples of possible and useful actions under each category, and more become available daily on the #MicroBizMattersDay website at


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Press Contacts

Tony Robinson OBE

Co-founder #MicroBizMatters Day, SFEDI Group and IOEE Founder and Co-Owner, Patron John Cracknell Youth Enterprise Bank and Director, Yorkshire in Business.

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.

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