FOR IMMEDIATE RELEASE
With the National Wedding Show on at Olympia this weekend, brides-to-be are in the mood to shop. Many women like to spend more on their wedding footwear than they normally would, so it's important to invest in the perfect pair. We asked Susannah Davda, shoe expert and director of The Shoe Consultant Ltd, for her top tips for brides.
1. Pick your dress first
Even if you think you know the kind of dress you want, when you start trying frocks on, you might change your mind. The shoes should complement the dress, so it's important to know the style, fabric and colour of your dress before beginning your shoe hunt.
2. Set the date
When you have your date booked in at that dream venue, you'll know whether it's barely-there sandals you need, or fur-lined booties. Even if you won't be faced with extreme temperatures, knowing the terrain you'll be walking on for the photographs is useful for selecting your heel shape. Stilettos are best avoided on grass or gravel.
3. Don't totter
It may seem hard to believe, but you can find high heels that you'll be able to wear all day and night. Your wedding day will be full of wonderful moments to savour, so don't let uncomfortable footwear distract you from those precious minutes. Select a heel height which you normally find comfortable, and make sure your shoes stay on easily. Ask your maid of honour to stash a few plasters in her handbag in case of rubs.
4. Embrace colour
If ivory satin slippers are your thing, then go for it. Feeling bold? Many brides now are adding colour or print to their wedding outfits with their shoes. Consider matching your shoes to your flowers or vice versa. Your footwear could be your "something blue", or an expression of your personality or culture.
5. Think outside the (shoe) box
Do you have a favourite shoe brand, that you've only ever drooled over, or added to your wish list? Now's the time to make your shoe wishes come true. Don't be afraid to look at brands which don't come up on a "wedding shoes" search. If you want to wear Doc Martens: do it. Fancy a pair of gold platforms? Be that 70s goddess! Your wedding day is your time to shine.
If you'd like some help finding that perfect pair which is both comfortable and beautiful, Susannah offers a bridal shoe sourcing service. You can book on her website: https://shoeconsultant.co.uk/product/perfect-bridal-shoes/ She can also help the mother of the bride or bridesmaids to find their special footwear.
About The Shoe Consultant Ltd
Susannah Davda has over 20 years’ experience in in the creative and business aspects of the footwear industry.
Whilst studying for a BA (Hons) Degree in Footwear Design, she worked in five different shoe shops. After graduation she spent many years working for footwear brands and retailers, within the UK market and internationally.
Susannah set up as an Independent Footwear Consultant in 2015, based near London. She advises shoe brands globally, and has helped lots of exciting shoe companies; from start-ups to established businesses.
With a popular blog, two published books, and regular speaking engagements including BBC radio and ITV News, mum of one Susannah is fast becoming the most sought after shoe expert in the UK.
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