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FYB London

Fashion meets Tech, The Worlds smartest handbag leads the way in connected fashion

08 August 2017 13:00

FOR IMMEDIATE RELEASE

Smart phones, social media, air travel & changing work practices have all paved the way for a more mobile, connected lifestyle for individuals in pursuit of their professional and personal dreams. Whilst these evolutions have, in the main, been hugely enabling, they have also created some key dependencies and vulnerabilities in the day-to-day lives of enterprising people.

With the major fashion houses focusing on all things Tech from Gucci Places to Louis Vuitton’s SMART Watch, A duo from London and Utah are leading the way into the next generation of luxury Handbags.
Providing aspirational women with both style and powered functionality, The innovative and creative design has allowed a seamless integration of Tech providing a stylish, connected and enhanced user experience. Is this the Future of the fashion industry?

The Collection boast a whole host of innovative features never before seen in the fashion industry from;
-Wireless phone charging – So you can simply drop your phone in and let it charge-
-Bio-Metric (fingerprint) Lock Security
- Bluetooth® Connectivity and proximity alerts to a phone app- And Lock / Unlock from your phone!
- RFID Protect Card pockets – Protect your contactless cards-Organisation to Rival a mobile office

The collection has fast become the hottest must have item this summer across the US and Europe.
Available for Demo / Interviews / Comments please contact Jason.lowe@fyblondon.com or call 07803432018


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Press Contacts

Jason Lowe

Founder

Tel: 07803432018

Email: jason.lowe@fyblondon.com


About FYB London

We are a duo from Utah and London and have developed and launched the Worlds SMARTEST Handbag,
Our products bring forward the latest in SMART technology with features never before seen in the fashion industry, all geared towards aiding busy, mobile people in their day to day lives. Since launching our brand has been gaining great momentum with the range launching in major department stores across the USA, UK and Australia.


FYB London SMART handbags & travel totes offer the following features enclosed within a timeless, fashion piece:

- Wireless phone charging – So you can simply drop your phone in and let it charge
- Bio-Metric (fingerprint) Lock Security
- Bluetooth® Connectivity and proximity alerts to a phone app
- And Lock / Unlock from your phone!
- RFID Protect Card pockets – Protect your contactless cards
- Organisation to Rival a mobile office

Our inspiration for this innovation is the changing way we work, live and travel. Smart phones, social media, air travel & changing work practices have all paved the way for a more mobile, connected lifestyle for individuals in pursuit of their professional and personal dreams. FYB provides aspirational women with both style and powered functionality empowering them to go further & longer removing some of this lifestyles key limitations such as limited device battery life, security and organisation.

Following our brand launch we have gained coverage in national and global media outlets including the Mail on Sunday, the Metro, Digital Trends and TrendHunter as well as our Founders being featured on a number of US morning news shows including on KTLA5 Morning News (http://ktla.com/2017/05/30/fyb-londons-luxury-smart-handbag-with-wireless-charging-and-more/ ).

www.fyblondon.com

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