Family-inspired fashion business born out of celebrity lifestyle
A young woman inspired to enter the fashion business by her father’s entrepreneurialism has launched her own brand of high-end bags.
Katherine Serena, founder of Katherena, puts her initial business idea down to her father’s business, Mossman Trunks.
Katherine said: “After working in the fashion industry and alongside celebrities including Kylie Minogue and The Saturdays I was inspired by my father’s business to create a new women’s accessories range.”
Holding an ethical standpoint in the business was important for Katherine, especially with a lot of negative press about the fashion industry and its links to poor animal welfare.
She said: “I wanted to ensure the products are made to a high spec, but also that they are cruelty-free, and I’m delighted to say that our bags are made with the best non-animal materials and are 100% cruelty-free.”
The early days of the business were not all easy though. After three attempts, two different suppliers and a year of waiting, Katherine received her final prototype. In that time she had been able to create her website and begin marketing the brand.
The initial collection of bags includes rucksacks, holdalls and her signature clutch bags, with each piece being timeless, fashionable and functional.
The clutch bags are named after streets where Katherine has lived throughout her life, Regent, Romola and Hollycroft.
Katherine added: “Our bags are designed for the woman on-the-go so she can always travel in style.”
ENDS
For more information contact Katherine Serena on 07568 571174 or email katie@katherena.com.
You can also visit https://www.katherena.com/