FOR IMMEDIATE RELEASE
Essex-based artisan crisp producer, Fairfields Farm, is set to court a whole new demographic of the snacking market with the launch of its new low fat and low calorie Lentil Lites.
Fairfields Farm has been farming potatoes for three generations in East Anglia and started producing its own hand-cooked potato and vegetable crisps in 2006. Now, moving away from the hand-cooked crisps it is traditionally known for, Fairfields Farm's new Lentil Lites offer a healthier alternative for customers looking to enjoy a lighter snack.
Available in three new delicious flavours: Blue Cheese, Jalapeño Chilli & Lime and Tomato & Herb; Lentil Lites are highly nutritious, under 99 calories a bag, low fat, gluten free and made from all-natural ingredients.
“We've been researching the healthy snack sector for some time and feel the time is right to launch something completely different,” explains Laura Strathern, co-founder of Fairfields Farm Crisps. “Lentil Lites are significantly lower in fat than traditional snacks so they will certainly appeal to the more health conscious snacker.
“Traditional crisps remain hugely popular and sales of our Fairfields Farm Crisps are going from strength to strength. We're excited to be launching into a new area and feel confident that our customers will love Lentil Lites as much as we do,” adds Laura.
Lentil Lites will be available in 20g foil-fresh bags, RRP 75p. For more information visit www.fairfieldsfarmcrisps.co.uk
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