UNDER EMBARGO UNTIL 17 May 2017 08:00
- Innovation Spotlight is Facebook's annual showcase of the most exciting tech innovations happening around Facebook and Instagram.
- London based Vidsy, a tech start-up that helps brands create original mobile video ads at scale, has won Facebook Innovation Spotlight
- With a growing team of 15 staff, Vidsy is what brands such as Unilever, Barclays and Vodafone use for video production on social
LONDON: Vidsy, a tech start-up that helps brands create original & authentic mobile video ads has announced today it has won Facebook’s Innovation Spotlight on the video category.
Launched in 2015, Vidsy designed a new video production model powered by technology and a network a video creators.
The company, that focuses on snackable video for social, has produced more than 3000 video ads for brands like Unilever, Barclays and even The Government. Vodafone's most recent campaign, to promote the Samsung S8, was produced by Vidsy as well.
On its official blog, Facebook says there are "many companies who struggle with the high costs and complexities of producing video. [...] Vidsy is a sustainable, long-term solution for brands who want to create original video for social"
Alex Morris, Vidsy's Co-Founder: “We started Vidsy 2 years ago at University, with the vision of changing video advertising with a model that would work for everyone, from brands to agencies, creators to publishers.
Being recognised by Facebook, the world's biggest authority on mobile video, is a massive honour and it shows how much our team, clients and creators have achieved in so little time.”
Vidsy's tech platform streamlines the video production process, removing the resource intensive operations of traditional models. Through Vidsy's platform brands can brief multiple video creators who will simultaneously produce videos around the brand brief.
This enables a marketer to produce 5 to 20+ short-form original video ads for a campaign in just a matter of weeks.
According to Facebook, the winner of Innovation Spotlight gets ad credits, will be profiled in Facebook videos and blog posts, and will be prominently featured at some of the industry’s largest events, like Cannes and dmexco.
Headquartered in London, Vidsy currently employs 15 people and is now preparing to expand to the United States.
For any other question on this PR or Vidsy contact :
Head of Marketing
Head of Marketing
27 Apr 2017 15:30
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