FOR IMMEDIATE RELEASE
Sports facilities in Britain could be set for a multi-million-pound boost thanks to a social enterprise company set up by businesswoman Lara Morgan. Lara is one of the country’s most successful entrepreneurs and her new body and skin care company, activbod, is being registered as a social enterprise to raise funds for new facilities across the UK.
Her goal now is to make activbod a leading niche brand that will be able to hand up to £100m over for the building of athletics tracks, hockey pitches and other sports related amenities throughout the country.
It’s her way of paying something back into Britain after amazing business success that saw her sell her first company – Pacific Direct – for £20m.
Frustrated with the lack of good sports facilities in her home town of Salisbury, former GB triathlete Lara looked in to funding a new hockey pitch for the city. It was her husband Charlie who suggested for the cost of a new pitch she could start a business which could eventually be sold to fund new facilities across the country. After meeting another up and coming entrepreneur Kate Darch, who like Lara had a background in fragrance, she set about putting the plan into action and activbod was born.
First launched in January, activbod is a range of body and skin care toiletries that have been specially formulated for use pre and post exercise. Combining the science of skincare with natural ingredients and the unique needs of sports and exercise enthusiasts, the products help to aid recovery, improve comfort during exercise and banish workout worries.
“I maybe a triathlete, but I don’t care what people do to keep fit. What I do care about is I think if people reward themselves and they recover better they are more likely to exercise regularly. And if that raises the heartbeat of the nation then we have succeeded.” Says Lara on the brand.
Find out more about activbod and their mission and to shop the full range of products visit www.activbod.com
FOR ENQUIRIES, PHOTO, INTERVIEW AND SAMPLE REQUESTS PLEASE CONTACT
Claire Sankey – Chief Cheerleader - firstname.lastname@example.org - 07808322139
NOTES TO EDITORS:
activbod launched in January 2015 and is available online from www.activbod.com. For a full list of stockists visit www.activbod.com/our-stockists
The products RRPs range from £5.00 - £12.00
activbod proudly supports the work of the Women's Sport Trust (WST) who receive 10% of net profits.
Lara Morgan – activbod Founder
Lara Morgan - entrepreneur, triathlete and mother of three, she is best known for growing Pacific Direct, from start-up to successful exit 17 years later. She now invests her time in fast growth companies and represents UKTI as an Export Ambassador, having previously exported to 110 countries. She’s also an expert in leadership and developing talent having learnt through her own experiences of employing 500 employees in an open fast growth sales culture.
Chief Cheerleader (PR Manager)
12 Oct 2015 11:30
06 Oct 2015 09:00
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