FOR IMMEDIATE RELEASE
With National Grandparents' Day on 1st October, RetirementMove found out what the nation's grandparents really think about living in the 21st century compared with life in their youth.
We’ve all heard older relatives talk about how things were better back in ‘my day’. So it’s nice to learn that in many areas of modern life they secretly don’t believe that at all.
According to research by retirement property sales specialists, RetirementMove, the majority of grandparents are rather pleased with how things have improved since they were in their youth.
The top three benefits of modern life were judged to be email (86.42%), digital cameras (80.83%), the internet (77.5%) and home entertainment such as HD TV, DVDs, remote controls and TV on demand. Things they said were better now than in their youth included computing (90.8%), cars (85.92%) and food (72.08%).
It’s no surprise that grandparents of today are embracing technology and improvements to things like travel, healthcare and shopping. The traditional stereotype of a grandparent no longer applies. Not only do they cover a greater age range, but those who are over 60 are much younger both in mind and body than their counterparts from times past.
RetirementMove’s Head of Marketing, Rosie Beasley, said: “developments in technology have made many aspects of family life much easier for grandparents. Just yesterday my mum was video calling my sister and her family in Spain. Then we spent some time on the internet to help her sell her house, and watched her favourite TV series on-demand.”
The survey did, however, reveal that when it comes to more serious matters, only around half of grandparents said that things are better today. In fact, when asked about quality of life and community, 53% felt that things have become worse.
According to our respondents, 70.8% feel that crime is worse and 85% that people’s manners have gone down the toilet.
Richard Drew, RetirementMove CEO, said: “Our team works closely with people in their 60s, 70s and 80s, and we know that while many reminisce fondly about the good old days, they are generally very much looking forward to the future. The survey findings confirm that modern living is helping retired people to live better, more fulfilled and active lives and that is why an increasing number are interested in the retirement property lifestyle.”
Grandparents’ benefits of modern life - top 10
Email - 86.42%
Digital cameras - 80.83%
Internet - 77.50%
Google - 72.92%
Cheap foreign travel - 70.08%
High definition television - 69.00%
DVD and Blu-Ray - 67.58%
Remote controls - 66.83%
Satnavs (and other GPS systems) - 65.17%
TV on demand (Netflix, BBC iPlayer, SkyGo, Amazon etc) - 62.83%
Grandparents’ things that are better now - top 10
Computing - 90.08%
Cars - 85.92%
Food - 72.08%
Shops and shopping - 59.42%
Healthcare - 57.17%
Quality of life - 53.08%
Television - 52.67%
Radio - 46.17%
Transport - 45.58%
Banking - 40.33%
Grandparents’ things that are worse now - top 10
Manners - 85.00%
Crime - 70.83%
Great Britain overall - 54.83%
Community life - 53.33%
Music - 50.83%
Football - 40.50%
Banking - 36.50%
Transport - 35.92%
Weather - 35.33%
Movies - 30.33%
Data is based on a survey of 1200 grandparents.
RetirementMove (http://www.retirementmove.co.uk) is a national, specialist retirement estate agent which aims to make buying and selling retirement properties simple and hassle-free. Our team really understands the retirement market and lifestyle and takes the time to understand what our clients are looking for and their needs at what can be a time of upheaval and change for the family.
Contact us for more information
Rosie Beasley, Head of Marketing & Communications
For further information relating to the press release, please contact Rosie Beasley, Head of Marketing and Communications in the first instance.
Targa Marketing is the marketing and communications function for two businesses:
1. Retirementmove - a national estate agent specialising in the sale of retirement properties.
Available for expert comment:
The Retirementmove team has years of experience in the general property market as well as the retirement property sector.
Richard Drew, CEO - https://www.linkedin.com/in/richarddrew-property/
Tina Broderick, National Sales Manager - https://www.linkedin.com/in/tina-broderick-29b4ab47/
2. Autofinity - an automotive software solutions company, providing unique, innovative products for the aftermarket, remarketing, vehicle parts, motor insurance and motor fleet sectors.
Available for expert comment:
We have senior management with considerable experience in their specialist areas, including motor insurance and insurtech, automotive remarketing and software creation, accident and claims management, motor fleet management, recycled parts and vehicle parts.
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