FOR IMMEDIATE RELEASE
It’s with a heavy heart that I discover my delicious fresh homemade granola gets a huge red thumbs down in the latest Government sugar focused ‘Change 4 Life’ programme. It’s marginal, we’re on the cusp, but it’s a big fat no all the same. One of our key product benefits is its healthiness, and now this being questioned and this is massively disappointing.
I started toasting my own granola at home to provide a healthy option for my fussy 8-year-old son. I was delighted to see him eat oats, nuts and seeds – unheard of before the granola revolution. That feel good factor was one of the reasons that prompted me to start selling TrooGranola online; I wanted to give others a convenient way to enjoy a tasty but healthy start to the day.
We put so much work into developing the recipes; getting the balance between ‘good stuff’ and the necessary honey and sunflower oil that gives it the delicious roasty toasty taste. The plump flame raisins and cranberries just add to the sugar problem despite their antioxidant and nutrient benefit. And what about the fibre-rich, omega-3 fatty acids, folate, and potassium filled oats and nuts? Or the little green pumpkin seeds that can help maintain healthy blood vessels and are also a brilliant source of calcium, magnesium and zinc? Should people really be advised not to consume all of this goodness because of the presence of natural sugars?
We’re a tiny start up trying to bring some goodness to the breakfast market dominated by many cereals that are more appropriate for desserts than to start the day. I don’t want to be put in the same category as these empty calories treats. It’s really frightening to think our whole fresh and healthy proposition is now being questioned.
I’m definitely pro-Change 4 Life and I’m a huge advocate of healthy eating; but I’m completely against scaremongering and blunt tools such as the Sugar Smart App. A much more balanced and holistic approach to healthy eating should be provided; giving people the ability to make their own smart choices rather than a simplistic thumbs up or thumbs down.
About TrooFoods Ltd
TrooFoods is on mission to inspire people to be passionate about gut health and to bring a smile to gut healthy eating through their range of delicious high fibre, low sugar, gluten free products in plastic free packaging.
Kicking it off with breakfast; they are launching a scrumptious range of ready to eat Troo Granola especially designed to provide a gut healthy start to the day. One bowl provides more than 25% of your daily fibre needs; is less than 3% sugar and has as much protein as an egg. Packed with prebiotics it also provides slow release energy and keeps you full ‘til lunch.
Husband and wife team, Helenor and Michael Rogers are behind TrooFoods Ltd. They set up their ambitious family business after 25+ years each in the corporate world. Passionate about food and health; they want to inspire others to eat better to enjoy a healthy, happy life.
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