It’s been two years since Stephanie Eltz couldn’t find a dermatologist and decided to create a marketplace platform to help others do just that. Eltz, along with fellow Orthopaedic Surgeon Suman Saha and ex-business consultant Daniel Jung, have now grown from conception in 2015, to a team of over 30. More than 50,000 people across the UK using the website to find medical professional every month.

Doctify has worked hard to improve the process of booking a medical professional, promoting transparency as beneficial for both patients and specialists. As with all disruptive technologies, altering a traditional system has not been without its challenges. But the medical industry is embracing this search, compare and book website. The Doctify client base continues to grow, and today Doctify now has specialists on board from across 50 different medical specialities.

CEO Oliver Thomas comments on this achievement. “It’s incredibly rewarding to see the dream of Doctify being realised. Over the last two years, we have succeeded in disrupting the healthcare industry by transforming how patients and medical practitioners interact – providing a transparency that wasn’t there before. Our client and user base is constantly expanding and the technology continues to develop to better serve everyone.”

The platform’s technology is evolving and changing along with the needs of the users. “As we learn more and more about what our patients and medical specialists need from Doctify, we make changes.” Thomas says. “Tweaks are constantly made to the technology – some as basic as improving the loading speed of our website and app, others much more elaborate.”

With average increases of 25% in patient bookings and 22% in revenue, month on month, the future's looking bright. Doctify’s recent partnership with global eyecare company Optegra is indicative of the company’s growing alliances in the healthcare world. “Seeing our progress over the last two years, it isn’t crazy to expect that this new way of interacting and engaging with healthcare will be the norm in the UK in two more years, as it already is in the United States and Europe,” says Thomas.

Eltz (now also Head of Growth) agrees. “We have immense pride in our product, and how we are improving the communication process between patients and medical specialists. Their needs are our priority, and this drives us to constantly improve our product by considering their feedback.”

In regard to the Doctify team’s growth, Eltz reflects on the learnings gained from all the people who have come on board since 2015. “Since our first hire two years ago, we now have over 30 employees. When hiring management, we have learnt to consider how they will lead and inspire their own teams. The energy comes from the top down, so thinking long term about company growth with this in mind is crucial.”

“The biggest lesson of all in the exciting startup world, is perhaps how to keep pushing and adapting to growth and constant change. We have learnt to celebrate the wins, however big or small. As the company matures, so do the expectations of your team, your investors and yourself. Taking the time to acknowledge on how far you’ve come is so important for maintaining motivation to drive forward,” concludes Eltz.

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For more information about Doctify, interview requests with Co-founder Stephanie Eltz or CEO Oliver Thomas, or any other media requests please contact Katie Grant at

12 July 2017

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For every one of us, the most precious thing we have is our health. Need a GP, dermatologist, dentist or cardiologist? allows you to search, compare and book a medical specialist in less than 60 seconds.

Doctify has established itself as the leading UK start-up in its sector. The company provides SaaS solutions for healthcare specialists across 47 medical specialists, enabling the thousands of patients using Doctify every month to improve the way they access healthcare. Doctify’s vision is to place its products in the hands of every healthcare provider and patient with a suite of interconnected mobile and web-based products is well on its way.

Doctify was recently awarded a prize by HRH The Duke of York in a competition run to identify companies that would likely drive future innovation in the UK HealthTech sector. In October 2016, Doctify announced that it had closed a Series A round led by top UK VC, Amadeus Capital.

Doctify is driven by a passionate belief that technology-led innovation can help drive greater transparency and access to healthcare: we are a HealthTech platform and we are building a revolutionary backbone for healthcare providers, doctors and patients.