UNDER EMBARGO UNTIL 12 April 2018 00:00
Do our customers always know what they want? How many times have we thought about this? Pondering on these lines I thought it might be worthwhile sharing a blog which our Founder and CEO, Ankur Shiv Bhandari (www.ankurshivbhandari.com) had written on this topic sometime ago. Below is the blog highlighting what he feels about the topic:
How many times have you doubted the strength of your product or service? How many times have you asked yourself the question ” Do they really want what I am selling?””Am I wasting my time?”. However, if you genuinely believe that the Product or Service you are selling is going to make a positive difference for the customer, then the power is really in your hands, not theirs. “Customers don’t know what they want, You do!” is a bold statement to make, I know. However, think about this. You have spent 5 years perfecting or learning about a Product, Service, Model or a simple proposition. Chances are you have looked at it from multiple angles and viewed it within many scenarios and in many cases know the value it can bring to your customer from different areas more than they know.
The onus is on you to articulate that in a simple way for your customers to help them understand the benefit of what you are proposing and help them believe why they really need it. But before that you yourself need to believe, what you have can make that difference. Steve Jobs believed Apple can change the world and it did, Colonel Sanders of the KFC fame believed that he had a winning recipe and it did win and I can quote many others but I guess you get the gist. For any of these,success did not come overnight but they persevered and it did come. Many of you might have seen the Steve Jobs movie where he said “People don’t know what they want until you bring it to them” is so true.
A similar scenario plays out from my chosen clip today from the movie”The Hundred Foot Journey”. Have a look and would be good to know what you think?
Please feel free to click the below link for the video:
https://youtu.be/Mt4XWrI8O8k alternatively you can read the complete blog here: https://www.ankurshivbhandari.com/2017/11/14/customers-dont-know-want-believe-help-believe/
(Ankur Shiv Bhandari is the Founder and CEO of Asbicon Group, www.asbicon.com. Asbicon is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbicon enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)
Asbicon is a “Sales & Marketing Support Company” providing solutions to Consumer Goods & Services organisations to win in Sales & with Shoppers
23 Apr 2018 09:00
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