An award-winning online platform for mumpreneurs to sell their products is crowdfunding so they can expand their offering.

All by Mama, which is looking to raise £75,000, has already reached over 42 per cent of its target with over a week of their campaign still to run.

Mother of two Gemma Whates, who founded the company in 2014, said: “Once you’re a mum working life is a challenge.”

“With childcare costs going through the roof many mums find that starting a business is one of the only ways to support themselves.”

“I created All by Mama to bring mumpreneurs together onto one platform and help them sell to a wider audience.”

The money raised from the crowdfunding campaign will be used to increase the offering of the platform by creating a bespoke product upload service.

Gemma added: “With Christmas in mind we’re offering a 10 per cent discount when someone invests £50 as part of the campaign.”

Since launching the business, All by Mama has built an audience of 30,000 and currently have over 2,000 products sold by over 200 sellers.

Gemma said: “We are now receiving international enquiries from Australia, America and South Africa, and among other awards had the honour of being featured in the Mumpreneur Top 100 in 2015.

“By investing in the platform today you will help us provide a better service to our sellers as well as our customers.”

Notes to Editor:

• For Media comment and interviews contact Gemma Whates on 07468 52893 or email
• For more information about All by Mama’s crowdfunding campaign visit
• For more information about All by Mama visit

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A new marketplace, launched November 2014, featuring products made or designed by mums running their business around family life. Our Mamas all work flexibly around family routines. Currently working with 220 Mamas and featuring over 2,000 products.
Facebook: All By Mama
Twitter: @allbymama
Instagram: @allbymamauk

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