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PrintUK.com

Crafting A Cohesive Print Marketing Campaign

14 July 2016 12:00

FOR IMMEDIATE RELEASE

Printed marketing materials (including posters, leaflets, brochures and business cards) can be incredibly effective when deployed individually. However, utilising multiple types of printed material in a unified print marketing campaign can be even more effective. If you want to launch a marketing campaign that uses various different types of printed media, it's vitally important to ensure that it is cohesive and integrated. Your printed advertising materials should all feel like they belong to the same campaign in order to maximise their impact. But how can you create this sense of cohesion? We’ve come up with several simple techniques you can use to unify all your printed advertisements and promotional materials.

1. Create unity through colour

One of the simplest and most effective ways to unify your printed leaflets, posters, brochure printing (http://printuk.com/brochure-printing) and business cards is to use the same colour scheme for all of them. Big brands often employ distinctive colour schemes to ensure that they are instantly recognisable. Similarly, ordinary consumers tend to associate brands with colours very readily, simply because colours have a huge psychological impact and tend to create a lasting impression. It is therefore worth adopting a colour scheme that you want people to associate with your business and using it in all your printed media. If you’re unsure of which colours to use, try reading our blog post on the effects of different hues: The Power and Effect Of Colour!

2. Leverage the power of slogans

Slogans are incredibly powerful marketing tools: they are easy for customers to remember and can help to shape your brand identity. According to the company Corporate Media Services, slogans have the power to “stick in customers’ minds”. The best ones are “recognisable across the world”. By using the same slogans on all your printed advertising materials, you can create a strong associative link between those materials. What’s more, you can also reinforce your brand’s message. Checkout their article: The Power Of Slogans
3. Make sure your logo is prominently displayed

Ensuring that your business’s logo is displayed in a similar position on all your marketing materials is a great way to ensure that prospective customers associate all your printed advertisements with your brand.

4. Adopt a brand voice

We strongly recommend that you use the same style and tone of writing across your marketing materials. Whenever you incorporate a large amount of text into a piece of printed media, make sure that it is consistent with your pre-existing brand voice. This will help customers develop a clear sense of your brand identity as well as promoting cohesion.

5. Link to your other marketing channels
Printing can be used in conjunction with your other marketing channels to enhance their effectiveness. Ensure that you link your print media with social media handles and your business website, this will create a cohesive marketing strategy among all of your marketing and advertising channels (cross media marketing), which collectively will be more impactful at driving your brand and message than if each channel were carried out individually.

Here at PrintUK.com, we’re experts at printing high-quality branded marketing materials for business. By following the advice we’ve given in today’s blog post, you can launch a printed marketing campaign that is both cohesive and effective.

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Press Contacts

Thomas Dodds

Marketing

Tel: 0845 2993 923

Email: thomas@printuk.com


About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.

www.PrintUK.com

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