JournoLink uses cookies JournoLink requires cookies to function. You can read more in our Privacy Policy

Comparethecoffin.com

Changing the way the UK plans and organise Funerals – One Coffin at a Time

21 September 2014 13:54

FOR IMMEDIATE RELEASE

It's predicted that the cost is set to keep increasing, 6.7% per year, it really makes sense to plan now. The more you think about your funeral, the less your loved ones will have to when the time comes.
Comparethecoffin.com created by Steven Mitchell after having experienced his first involvement with organising a funeral thought there had to be a better way of doing this.

3 key points from the experience:

Unless you have a definite plan the funeral director tends to take over and you end up with their plan instead of yours”

The coffins seem quite expensive for what they are (mark-up is between 300%–600% on the wholesale prices).”

How do you choose a Funeral director anyway??

ComparetheCoffin.com, has a Coffin Shop, and Free Planning tools, a Future funeral plan for yourself or secondly an Immediate plan to organise a funeral you need now or imminently.

The Immediate plan gets sent to over 400 registered funeral directors, those who wish, contact you directly offering their services and the user can decide which one to use, providing an e-Bidding platform, but the decision should not be made on cost alone, but the best fit for the person/family. Comparethecoffin.com has no favourites, we only need to know where to send the coffin.

The planning forms are very comprehensive and ask questions that a lot of people would not have thought of. E.g. Do you want music playing while your body is prepared? Who do you NOT want to come to your funeral?

It not been an easy first year, uncooperative funeral directors spreading rumours of poor quality coffins, others charging families a ‘corkage’ fee to use their own coffin, not to mention delivery drivers – one coffin was delivered to the Joke shop across the street from the funeral director by accident. Afterwards everyone saw the funny side.

When organising a funeral less than 1-in-10 people go to more than one funeral director and people aren’t in the mood to discuss money and also they don’t want to appear cheap.
So comparing is hard, Comparethecoffin.com makes it easy.

After funerals the customer is sent a feedback form to collect information both on the coffin and the service they received from their funeral director,

We offer clear impartial, emotion neutral advice and ensuring they get the best possible value funeral plan and coffin.

There are approximately half a million funerals in the UK alone, our target is 2% of the market i.e. 10,000 coffins a year and a similar number of Future plans per year.

Lastly we also hope to go live shortly in Holland, Germany and South Africa shortly.


Download as PDF | Report this press release


About Comparethecoffin.com

ComparetheCoffin.Com Changing the way the UK plans and organise Funerals – One Coffin at a Time
With price inflation and wages and pensions stagnating, it's not just the cost of Living that's rocketing upwards. Dying is becoming increasingly expensive too.
Research carried out by Mintel on behalf of Sun Life Direct shows that funeral costs and cost of dying rose to an average of £7,248 in 2011. Worryingly, more than half the people questioned during the survey thought it would be much less. Using Comparethecoffin.com, Coffin Shop and Planning tools can help you get the best value possible.
It's widely predicted that the cost is going to keep rocketing upwards, currently 6.7% per year, so it really makes sense to plan now. The more you think about your funeral, the less your loved ones will have to when the time comes.
Comparethecoffin.com started by Steven Mitchell in his bedroom/office in London after having experienced his first involvement with organising a funeral.

The 3 key points I learnt – Steven says;

“1. Unless you have a definite plan the funeral director tends to take over and you end up with their plan instead of yours”
“2. The coffins seem quite expensive for what they are (mark-up is between 300% – 600% on the wholesale prices).”
And
“3. How do you choose a Funeral director anyway ??”

Armed with these conclusions Steven built ComparetheCoffin.com, with a Coffin Shop, and Free Planning tools
Firstly to make a Future funeral plan for yourself
or secondly to make an Immediate plan to organise a funeral you need now or imminently.

The Immediate plan gets sent to over 400 registered funeral directors, those who wish contact the customer directly offering their services and the user can decide which one to use, a sort of an e-Bidding platform but the decision should not be made on cost alone, but the best fit for the person and family. Comparethecoffin.com has no favourites, it only needs to know where to send the coffin!

The planning forms are very comprehensive and ask questions that a lot of people would not have thought of. E.g. Do you want music playing while your body is prepared? Who do you NOT want to come to your funeral? How do you want your mouth secured?
When organising a funeral less 1 in 10 of people ever speak to more than one funeral director (from the 2011 Cost of Dying Survey carried out by Mintel) – and people aren’t in the mood to discuss money and also they don’t want to appear cheap. “Nothing’s too good for my mum/dad/nan! etc ”
So comparing is hard, Comparethecoffin.com makes it easy.

After the funerals are completed Comparethecoffin sends the customer a feedback form to collect information both on the coffin and the service they received from their chosen funeral director, the funeral director is informed this will be happening!

The best aspect for Steven is, “it’s a privilege to help people when they really need it, with clear impartial, emotion neutral advice and ensuring they get the best possible value funeral plan and coffin.”

ComparetheCoffin.com

www.comparethecoffin.com

View JournoLink Profile

Share

Share to Facebook Share to Twitter Share to LinkedIn

More from Comparethecoffin.com



Journalists...

For more information on JournoLink and how to receive more content like this, please visit https://journolink.com/journalists.