JournoLink uses cookies JournoLink requires cookies to function. You can read more in our Privacy Policy

Tony Robinson OBE

"Call for a ceasefire" on global #MicroBizMattersDay January 8 2016

19 October 2015 20:15


The annual, global #MicroBizMattersDay, where micro (0-9 employees) enterprise owners give at least eight minutes to help another, takes place on January 8 2016. In the UK alone, the ONS have announced, there are a record 5.2 million micro businesses, 96% of all, with 4.1 million having no employees. This is a growth of 900,000 micro businesses in the last five years. The co-founders of #MicroBizMattersDay, Tina Boden and Tony Robinson OBE, have called for a day of "collaboration not competition".

Tina Boden said: 'It is a day of Recognition, Action and Learning with over one million micro business owners helping each other on the day. Like this year there will be 8 hours of live broadcasting and streaming and we have over 60 fabulous - famous and not so famous - business owner guests joining us.

It is a great day but it will be so much greater if the major on-line and off-line business membership organisations and large corporations with micro business customers can put aside their rivalries for just one day and promote it as beneficial for all.

Fabulous friends of #MicroBizMattersDay like Penny Power OBE, Tim Campbell MBE and the world's most famous, millionaire plumber, Charlie Mullins OBE are all giving their time free to help the day. So, let your customers and members benefit from their advice."

Tony Robinson OBE added: "Since we launched the global Enterprise Rockers movement in January 2012 and #MicroBizMattersDay in October 2014 we have made it clear that we're not a membership organisation, we're not selling anything to micro enterprise owners and we don't collect contact details. We're completely independent of Governments, our supporters and sponsors. Tina and I fund everything for the day to day running from our own businesses. We have four global campaigns of which the most important are #PayIn30Days and #Indie25ER and we have only one aim which is to build the #PowerOfPlenty through global #MicroBizMattersDay to make business life better for the 95% of businesses that are micro.

Please follow the lead of organisations like Fujitsu, Sage and Aldermore Bank who back the concept of collaboration and the values behind #MicroBizMattersDay. Please promote it to your customers. Follow the lead of our PR Partner - JournoLink, our Media Partner - Start Your Business Magazine and our Studios/Venue Partner - Portobello Business Centre and be willing to collaborate with your competition for just this one day in the year. Follow the lead of Business Zone, IAB, Kaal Network, North Notts BC and hundreds of other membership organisations and allow your members and subscribers to benefit from the recognition, action and learning available, free to all, on the Day."

More details are available at where a #RockingSupporters brochure for #MicroBizMattersDay Jan 8 2016 can be downloaded or email

Download as PDF | Report this press release

Press Contacts

Tony Robinson OBE

Co-founder #MicroBizMatters Day, SFEDI Group and IOEE Founder and Co-Owner, Patron John Cracknell Youth Enterprise Bank and Director, Yorkshire in Business.

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on microenterprise and is a professional speaker, broadcaster and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well-known work being the fictional satire 'Freedom from Bosses Forever' which also contains over 80 practical tips for micro business owners' success.

Tony is on a never-ending tour with his one man, one hour 'Let's Get Enterprising - Micro Myths and Magic Show' which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive. The show has been booked by organisers in London, Chesterfield, Newcastle, Yorkshire and Devon. Tony's aim is now to reach as many prospective and existing micro business owners with his show. As well as paid engagements with the show at business conferences and exhibitions he presents 2 UK shows a month, free of charge (expenses upfront) to Charities and genuine Social Enterprises.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most well known of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs which he founded in 1996 and still co-owns. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day. He co-founded this with Tina Boden in January 2012.

This independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters is part of Enterprise Rockers CIC and has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; # CallOutTheBizBullies and #MicroBizMatters Day. The fifth, annual #MicroBizMatters Day is hosted by the City of Hull on January 11, 2019. The first three took place in London and the last was in Manchester. It is the only major day of recognition and action backed by all the national small business membership organisations in the UK.

Since launch, they have attracted many Friends of the Enterprise Rockers. These are networks of microenterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self-employed and business owners have been helped by this informal, self-help movement.

#MicroBizMatters Day the biggest social media event for business owners and trends on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action and Learning.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry, Kate Hardcastle, Janice Gordon and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start-ups and business ownership. Tony is and has been a Small and Micro Business Ambassador for a number of organisations, including Investors in People, and served on many Government Committees and Task Forces. He is currently an Ambassador for the Business Books Awards and a Judge for the NatWest Great British Entrepreneur Awards.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is Patron of the John Cracknell Youth Enterprise Bank. He is a long-serving NED of Yorkshire in Business, the enterprise agency for the Yorkshire Coast Region, which provides low cost and free enterprise support and has 5 buildings of workspace for prospective and existing micro business owners.

View JournoLink Profile


Share to Facebook Share to Twitter Share to LinkedIn


For more information on JournoLink and how to receive more content like this, please visit