FOR IMMEDIATE RELEASE
Online marketing specialist Business Mastery Online is proud to announce a new partnership with The Bright Ideas Trust to offer its unique, video-based marketing course to young entrepreneurs free of charge.
The Bright Ideas Trust is chaired by Lord Sugar’s former right-hand woman Dr Margaret Mountford and was founded in 2007 by Tim Campbell, the first winner of the popular TV series The Apprentice.
The charity encourages thousands of young people – particularly those from disadvantaged backgrounds – to get involved in enterprise through business, support, mentoring and funding.
At an event in London last night, attended by Dr Mountford and by Tim Campbell, founder Hanan Kattan introduced the video-based course, called Marketing Mastery, which will help Bright Ideas members to establish a credible marketing plan and exponentially increase revenues without the costs of hiring a consultant, something that is out of reach for most start ups.
Kattan has started and grown several businesses of her own over the years, including hair care brand Te Tao, and is the author of marketing book ‘Grow Your Profits’ as well as a successful film producer. She says: ‘We are strong believers in the support that Bright Ideas gives to young entrepreneurs and we wanted to do our part to help.’
Kattan is giving the course free of charge to Bright Ideas entrepreneurs in association with her own foundation, the Sarif-Kattan Foundation.
‘The hard truth is that 80% of businesses fail,’ continues Kattan. ‘We believe the Marketing Mastery course can exponentially increase the odds of succeeding. We know that time is an entrepreneur’s most precious commodity so lessons are delivered in a user-friendly e-learning video format that can be viewed and applied at their convenience.’
Marketing Mastery is a 52 week course of short, easy to follow videos that build you a strategic plan for your business. Think of it as having your own personal business consultant - all for £29 per month!
Start ups and established micro businesses will learn the skill sets and marketing expertise they need to grow immediately with a manageable time commitment - lessons are online in a clear, e-learning video format that can be viewed and applied at your convenience
Founder Hanan Kattan’s previous businesses included creating her own hair care brand, Te Tao, distributed in Boots, Tesco and Superdrug, a range which Marie Claire called ‘beauty with a conscience.’
Hanan won ‘Entrepreneur of the Year’ at the Kingston Business Awards in 2013, and was a finalist in the ‘Breaking the Mould’ Awards and three Kingston awards for 2014. She won ‘Best Creative Sector’ in 2014 for her work as a film producer through her company Enlightenment Productions. Her latest film Despite the Falling Snow stars Charles Dance and Rebecca Ferguson and releases in autumn 2015 worldwide.
As an acclaimed author of digital marketing book ‘Grow Your Profits’, Hanan was invited to give Google Workshops at both the British Business Show at the Excel Centre, and the Scottish Business Show in 2013 and will appear again at the Start Up Show at London’s Excel Centre in May 2015. She has also spoken about online marketing at Kingston University for the Kingston Business Expo, and at the Aim & Aspire Women’s Business event in the City, and at Chamber of Commerce events in London and Surrey.