Branding and Business Stationery

5 years ago

Surprisingly, yes there is a strong relationship between your business’s branding and your office stationery. Unfortunately however a number of businesses overlook the importance of stationery, who even bothers to look? That is where you are mistaken. A lot of the time business stationery can look dull, boring and far from eye catching giving off the impression that the business it represents is too. Business stationery collateral denotes the identity of a business. What do we mean by business stationery: Letterheads, envelopes, pens, pencils, business cards, brochures, reports, folders … the list could go on. With this in mind here are some tips on how to achieve professional high quality branded business stationery that speaks volumes about your business and brand.

Corporate Logo:

In short, all your business stationery MUST bear your logo. There is absolutely no point spending time or money on stationary if no one can easily identify the company it is representing. Remember Logos are the foundation for a brand. Naturally people tend to remember a logo rather than words and therefore are far more likely to recognise and associate the image with your brand identity. For more on logo designs check out:

Quality and Design:

The overall design and the details of your branded stationery require thought. From the quality and feel of the paper to the colours and font type used. Try to include your company branding and avoid going off track from this, if you do this could impact your brand identity. Its important to include elements such as name, address and other contact details printed on envelopes, letterhead paper, compliment slips, quotation books to brochures and flyers. Ensure these elements are not too small or too large on your design, it must be proportional. Branded business stationery printed on superior quality materials will always speak very well for a company. Its important to remember all your stationery is representing your company and how you will conduct business.

Developing Brand Identity:

“Oh I recognise that logo!”. Developing a brand identity is incredibly important for your business to be successful. Customers and clients will expect your branding to be professionally designed and consistent across all your media platforms, as well as your business stationery. If inconsistent you will be struggling to build brand identity and a positive association with your business.

Networking:

It doesn’t matter what industry you work in or what size your business is but to be successful in our current economic climate its essential that you are networking. This doesn’t relying on LinkedIN to create new connections it means attending events and meeting new people. This will allow you to build connections with other people in your field. Developing new business relationships will lead to new opportunities and, in turn help strengthen your business. By handing out branded business stationery such as business cards, pens or brochures you are making your business far more memorable.

For high quality, cost effective branded business stationery visit PrintUK.com (https://printuk.com/)

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About PrintUK.com

We are PrintUK.com We are a leading online printing company that specialises in high quality printing and design services. Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality. We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets. We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing. We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim. That's our promise. Production We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy. Artwork We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices. If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business. If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want. If you have any questions or want more insight into our business please get in touch.