FOR IMMEDIATE RELEASE

PrintUK.com were featured on the BBC World News, Talking Business Programme where “BBC presenters, based in the world's most dynamic cities, discuss with the most important and influential people from the world of business and finance, the key issues of the day” On this programme we discussed how the Xerox paperless office has never come to fruition. We have examined some key questions surrounding the print industry and the use of printed products in today’s world.

Has the death of the paper industry proved premature?

Yes, the paperless office never came to fruition, people typically want to see, feel and hold something tactile, it’s viewed as being far more trustworthy than its digital counterparts for example an email. Paper and print has longevity and authority, it’s almost impossible to imagine a world without print. It’s all around us and plays a vital role in the marketing mix.


Where does demand come from? Do some countries use paper more than others?

The biggest printing and paper demand comes from the USA $200bn value of printing output, followed swiftly by China with ($150bn). The UK is the world’s fifth largest producer of printed products with a $50bn value of printing output. The printing industry is ever evolving as is the marketing and advertising industry. With advancements in technology, print has become far more accessible to businesses globally. Demand comes from all sectors especially retail whereby the use of personalised direct mail is incredibly influential as its estimated 75% of consumers will act upon direct mail immediately compared to only 45% who act upon an email. Large global retailers such as Ikea rely heavily on print magazines to bolster sales and reach stakeholders as it provides trust, validity and personality with the branding being in situ. Paper prices have risen significantly in the last year (pulp price $670 per tonne in December 2016 to $1030 per tonne now and rising.) due primarily to strong domestic demand, which highlights that print and paper isn’t dying.

Are people still using business cards and are they relevant?

Yes, business cards are very relevant and are an incredibly important vehicle in the world of business. Business cards are internationally recognised, being tangible and the physicality of a business card offers legitimacy, professionalism and helps facilitate networking. The handing out of a business card is arguably an expected production in the world of business and is a catalyst to building a relationship.
Its estimated around 10 billion business cards are printed each year in the US.

Cultural difference with the use of business cards:

In Asia the business card is incredibly important in face to face meetings and business transactions. When in Japan for example a business card is always exchanged and should be done so with two hands this is sign of respect, cards are kept immaculate and are kept of display for the remainder of the interaction. If you are to turn up to a meeting without a business card it could do irreparable damage to the business and is a serious faux-pas.

How do you create the perfect business card?

Simplicity is key here. Creating the perfect business card does not need to be as complicated as it sounds. Remember the essentials, your logo, name (of course) and ensure your business branding is also included. Its important to ensure any fonts used are legible and can be read clearly. Paper stock and finish is also vital, a flimsy business card will quickly put negative connotations about your business and how you will conduct business transactions.

Do people digitize business cards?

Yes the business card can be digitised but it has not slowed the demand for the printed business card because you primarily lose the main factors of a business card and what it represents. A digital business card is highly impersonal in comparison, and when conducting business transactions especially those where there is a high monetary value, a digital business card does not show professionalism, value or trust of the person or business its representing and could therefore be detrimental.


Print isn’t dying its evolving. PrintUK.com (https://printuk.com/)

About the programme. Available: http://www.bbc.co.uk/programmes/articles/1jR7CCVnfg1Pb4JrFWXN4Lz/about-the-programme. Last accessed 25 April 2018.
BPIF. (2017). Facts and Figures 2017 . Available: https://www.britishprint.com/industry-involvement/research/facts-and-figures/. Last accessed 25 April 2018 .
Rosie Niblock. (2018). The Best Direct Mail vs Infographic - Powerful Facts. Available: https://www.proactive.marketing/direct-mail-vs-email/. Last accessed 25 April 2018 .
Statistic Brain. (2017). Business Card Statistics . Available: https://www.statisticbrain.com/business-card-statistics/. Last accessed 24 April 2018 .

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About PrintUK.com

We are PrintUK.com

We are a leading online printing company that specialises in high quality printing and design services.

Our ambition is to be the best print and online design company, so we invest heavily in technology and software development to ensure faster turnaround times, sharper pricing and higher quality.

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.

We predominantly serve Design Agencies, SME’s, print buyers, local authorities and large corporate businesses. Our website and business is designed to help businesses promote themselves cheaply and easily through print and for larger customers to help stretch those limited marketing budgets.

We accomplish this by providing easy to personalise design agency quality templates accompanied with cheap high quality printing.

We believe that well designed, high quality print, delivered into the right hands on time has and will continue to have an important role in the marketing mix. Print UK is here to help achieve that aim.

That's our promise.


Production

We run a 24hr production operation which allows us to be extremely responsive and dependable, couple this with our continuous investment in stat-of-the-art equipment and we are able to deliver flexible print solutions. That allow us to cater for all complexities and scales of print work from standard generic print products i.e. Leaflets, Business Cards etc... to extremely complicated, time constrained, bespoke products that are increasingly used as part of any marketing and advertising strategy.

Artwork

We are here to help your marketing budget go further without compromise. We continually invest in technology to improve upon our quality, production efficiency and turnaround times. Any cost saving is passed onto our customers which allows us to offer incredibly competitive prices.
If your a novice to the print and design world we would suggest that you use our 'design templates' rather than spending hours trying to work out how to produce your own print artwork, it will undoubtedly be a cheaper, less time consuming option. Also you know that your artwork will print properly and it will allow you more time to focus on your business.
If you're an expert and have print ready artwork, what are you waiting for? Choose your specification, upload your artwork and we'll deliver wherever you want.
If you have any questions or want more insight into our business please get in touch.