FOR IMMEDIATE RELEASE
POLISH UP ON YOUR PATISSERIE SKILLS - an exclusive Mother’s Day gift experience from The Michel Roux Jr Cookery School at Cactus Kitchens & London Grace
All shine, no gloss for Mother’s Day
Two award-winning Clapham businesses and near neighbours, The Michel Roux Jr Cookery School at Cactus Kitchens and London Grace, the phenomenally successful nail bar with a social agenda have embarked on what they hope will be the first of many projects together, to create a pampering Patisserie with Polish Experience for Mother’s Day.
The indulgent Mother’s Day package showcases a taste of the experiences that make each business so successful and includes a 4-hour hands-on Patisserie the Roux Way Experience at The Michel Roux Jr Cookery School at Cactus Kitchens, and a Top Notch Manicure from London Grace served with a glass of bubbly for some extra sparkle.
For the Experience Economy, Mum’s the word
Cactus Kitchens and London Grace have both embraced the ‘experience economy’ and understand its worth [http://www.thisismoney.co.uk/money/bills/article-3580666/Is-Britain-s-insatiable-appetite-belongings-Experience-economy-rise-consumers-choose-holidays-shoes.html] (spending on culture and entertainment in the UK rose 8% year on year in 2016): their success lies in selling distinctive and memorable experiences to consumers who increasingly want to spend their time and hard-earned cash on new experiences (be they entertaining, educational, escapist or all three) rather than goods. And evidence suggests that new experiences, not new stuff make us happier.
What do the 2016 Cookery School of the Year and a concept nail and cocktail bar where socialising and manicures go hand in hand, have in common? Generous helpings of style and polish (free from any nasty ingredients at London Grace) and accolades from scores of fans; a commitment to using sustainably sourced quality products; a mission to deliver innovative and exceptional service; and a desire for customers to enjoy themselves and have fun.
The leading ladies behind the brands
It’s probably no coincidence that both London Grace and Cactus Kitchens are young businesses led by entrepreneurial young women with big ideas always on the lookout for new ways to deliver unique experiences. It was only a matter of time before the pair found a way to collaborate doing what they both do best.
Cookery School director Anna Ratcliffe says “Our team are regulars at London Grace as we love the concept so this seems like a great way for us to work together."
“Our core business is teaching practical, enduring, culinary skills. Our classes are an investment, but they are also a treat and that's why we focus on the customer experience. Cooking and eating together is one of life's great pleasures and we want our guests to enjoy themselves in a friendly, welcoming environment where they feel special."
Her sentiments echo London Grace’s founder Kirsten Hazell's desire to "transform nail care from feeling like a 'chore' into a fun and social experience." She calls it ‘social beauty’, and like Ratcliffe, she has built her business around the needs of the customer. Kirsten says “We’re delighted to partner with Cactus Kitchens, I can’t think of a better way to treat your mum than with a patisserie course at one of London’s best cookery schools, followed by a spot of pampering at London Grace!”
With the Cactus Kitchens shopfront online and London Grace highly visible on the high street, Ratcliffe and Hazell see huge value in the collaboration to create new and exciting experiences and to share them with a wider audience. Put it down to experience, but how many mums could resist the temptation to buff up their baking skills and take home a box of shimmering fruit tarts with a gleaming set of nails to match?
Purchase this unique gift voucher online https://www.cactuskitchens.co.uk/classes/patisserie-polish-experience-mothers-day-voucher/ for just £149 (saving £32). Order by March Friday 24th and receive your gift invitation in an elegant hand-tied presentation envelope in time for Mother's Day.
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