JournoLink uses cookies JournoLink requires cookies to function. You can read more in our Privacy Policy

Tony Robinson OBE

Author Vows Fight Back Against Corporate Bullies

13 June 2016 07:00


The author of the 5* reviewed, political satire 'Freedom from Bosses Forever' committed at his new audio book launch today to fight 'Government and Corporate bullying'. Tony Robinson OBE said 'Muhammed Ali died last week-end and he inspired my generation with his philosophy which was: "I know where I'm going and I know the truth, and I don't have to be what you want me to be'.

Re-editing my most popular book for audio was a sobering experience. The fictional journey in the book takes place in 2009 and the fictional narrator is trying to find out what happened to the missing £millions that Government had budgeted to help start ups and existing small and micro business owners to survive and thrive. In many countries around the world, they really look after new business owners but not in the UK - it's harder to make ends meet than than it was in 2009. Self employed and micro business owners are a part of the low pay economy. We're happy but poor.

My book has been described as 'absolutely full of business truth' and 'very funny' but I found it no laughing matter that the 6 million small and micro business owners in the UK are finding it tougher than when I wrote the first version of this book. Each year has seen record numbers of start ups, to 600,000 a year. All the growth in new jobs in the economy is due to new micro businesses. It's cheaper and easier to start up a business than it's ever been.

Yet, there's a 20% average earnings reduction since 2008 for the self employed. Premises are emptying in our towns as indie businesses cannot make a profit. There is less incentive to take on employees. This is all entirely due, not to a lack of skill or hard work, to a progressively more uneven playing field.

Local, regional and national government and the largest corporates are squeezing the pips out of micro enterprise.

They get away with it too easily. However unfair business life gets a business owners still want to remain in business. They haven't the time, resource or organisation to fight the professional lobbyists and will not campaign. The business membership organisations have to remain in the Government and Corporate tent.

Anyway, no-one will do business with a 'whiner and a moaner'. This means business owners accept the new taxation policies, mis-selling of financial products including loans, indemnity insurance and worthless pensions, steep energy and transport costs, ever increasing administration and social costs from such as auto enrolment and quarterly tax assessment.

Micro business owners have to accept 60 day payment terms and late payment (the average is 68 days) rather than risk losing a major customer. Government won't upset the corporates that make so much money out of loans, invoice financing and credit facilities by insisting that those companies Government contract with #PayIn30Days all their suppliers.

Tina Boden and I knew when we co-founded the global, free, indie, informal, no contact details required, non political, non lobbying movement that is Enterprise Rockers that we might end up unpopular with the establishment and broke. Legends such as Ali make you realise that none of that matters.

What matters is that we use the 'Power of Plenty' to make indie business ownership better for all. We're aiming for ten million business owners to get involved helping each other on the next global #MicroBizMattersDay. Realising how little we've achieved since 2009 just makes me more determined to make some noise and make faster progress on behalf of the 95% of businesses that are micro."


The popular satire 'Freedom from Bosses Forever' is now available as an audio book on Audible, iTunes and Amazon.

Download as PDF | Report this press release

Attached Images

Press Contacts

Tony Robinson OBE

Co-founder Enterprise Rockers, Chair Business Advisory Bureau Limited and SFEDI Founder

Tel: 07715 749079


About Tony Robinson OBE

Tony Robinson OBE is known as the Micro Business Champion. He is an authority on micro enterprise and is a professional speaker and writer on this subject. He also writes poetry and fiction with his latest novel (November 2017) being 'Loose Cannon' and his most well known work being the fictional satire 'Freedom from Bosses Forever'.

Tony has also founded and directed a number of social enterprises to improve the quality of learning and support for new enterprise owners. The most famous of these is the SFEDI Group which includes the Institute of Enterprise and Entrepreneurs. The most recent is Enterprise Rockers CIC which promotes the #MicroBizMatters global movement and the annual #MicroBizMatters Day.

Tony is on a never ending tour with his 'Micro is Magic' Conference talk which suggests that for the majority of business owners there is a better way than the American Way to start up, survive and thrive.

In January 2012, Tony Robinson OBE, co-founded the independent, informal, free to join in, no contact details required, #MicroBizMatters Movement. @MicroBizMatters , part of Enterprise Rockers CIC , has one aim and five campaigns.

The aim is to make life better for micro (0-9 employees and up to £2million turnover) enterprise owners around the world and the campaigns are #PayIn30Days; Indie25ER; #NotAnSME; #CallOutTheBizBullies and #MicroBizMatters Day.

Co-founder and co-funder of the Enterprise Rockers, Tina Boden, and Tony spent a year testing the concept and recruiting well known entrepreneurs as Head Roadies and Band Leaders to launch the movement. The movement does no lobbying as it is about micro enterprise helping micro enterprise. The co-founders call this the #PowerOfPlenty.

Since launch they have attracted many Friends of the Enterprise Rockers. These are networks of micro enterprise owners within membership organisations and client/customer groups. Hundreds of thousands of self employed and business owners have been helped by this informal, self help movement.

The success of their campaigns and their film 'What Makes Enterprise Rock?' inspired the co-founders to organise the first global, #MicroBizMattersDay on the third anniversary of the Enterprise Rockers CIC, January 9th 2015. Tony and Tina interviewed business owners and celebrity entrepreneurs and live streamed from Google for Work in London, supported by Sage UK.

The second global #MicroBizMattersDay took place on January 8th 2016 with 8 hours live streaming from Portobello Business Centre. Business owners around the world give 8 minutes to help other business owners and the day was supported by all the major business membership organisations with headline support from ScanSnap (a Fujitsu company), Microsoft and Sage. The day trended on twitter for 5 hours and the target of over one million business owners being involved was exceeded.

The third #MicroBizMattersDay took place on January 13th 2017 with the Main Event Partner being Pimlico Plumbers and International Development Partner being ScanSnap (a Fujitsu Company). Again it was the biggest social media event for business owners and trended on twitter for over 7 hours. The day presents 8 learning hours and is truly a day of Recognition, Action (#IGave13) and Learning.

The fourth #MicroBizMattersDay takes place on 12th January 2018 with the main event and live broadcasting being hosted by XYZ Works - an amazing new co-working and events space on three floors in the heart of Manchester's financial area.

Tony and Tina's famous friends have supported #MicroBizMatters Day throughout and they include Tim Campbell MBE, Sway (Mercury Award winner), Kanya King MBE, Penny Power OBE, Emma Jones MBE, Chris Percival, Charlie Mullins OBE. Michelle Dorrell, Laura Henry and Elaine Clark.

Tony and Tina have individual micro enterprises, both for longer than 20 years, and are well known in the UK for their work to support and promote start ups and business ownership. Tony and Tina are Small and Micro Business Ambassadors for a number of organisations, events and campaigns. Tina is a founder ambassador of Small Business Saturday.

Tony received an OBE for services to small firms in 2001 and received two lifetime awards for enterprise in 2012 (from the IAB at the House of Commons) and 2013 (from Start Your Business Magazine). He founded the SFEDI Group in 1996 and remains a co-owner. He is co-founder and a Fellow of the Institute of Enterprise and Entrepreneurs. He is also a NED of Yorkshire Coast Enterprise Agency.

He co-founded in 1986, and still runs, (Executive Chair) with Clare Francis (Company Secretary), the Business Advisory Bureau Limited.. The Business Advisory Bureau Limited specialises in assisting large organisations, private and public sector, to engage with and supply small and micro enterprise owners. The other Directors are Tina Boden (Managing) and Nigel Hudson (Research & Learning)

Tony has written seven books of which the best known is the fictional political and business satire with practical own business tips;- "Freedom from Bosses Forever". It is available as kindle book, paperback and audio book.

View JournoLink Profile


Share to Facebook Share to Twitter Share to LinkedIn


For more information on JournoLink and how to receive more content like this, please visit