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Glorious Soups

Are you a blower, a mugger or a spooner?

21 October 2016 12:15

FOR IMMEDIATE RELEASE

Blowing on your soup spoon may come as second nature. But a new study reveals it could actually be a dead giveaway to your personality.

In a report by food futurologist Lyndon Gee, which examines the UK’s eating and lifestyle habits for winter 2016/17, the way we eat soup has been put under the microscope. He was commissioned to write the report by GLORIOUS! Soups after a new survey revealed soup is officially the UK’s favourite winter comfort food with almost half of people (48%) putting it top of their list.*

‘Souper’ personalities:

Sipper = Gently sipping from the side of the spoon.
Sippers are careful and not very inventive! Even so, a sipper will get the most from their soup and takes the time to savour each sip.

Slurper = Noisy eaters, relishing the racket they make.
Disrupters, they like to think they’re different and not one of the crowd – we think they’re uncouth!

Spooner = Put the whole spoon into their mouth, much to the displeasure of the etiquette expert. Even the spoon clanking against teeth doesn’t stop them. Spooners think they’re worldly-wise mavericks but are usually just greedy gluttons.

Dunker = Barely use their spoon, preferring to dip bread into the soup and suck soup from it.
Dunkers aren’t very grown-up and may be harking back to long lost school days!

Siever = Delve straight into the soup avoiding any chunks and eating just the liquid broth.
Only when that’s gone will they start on the rest. Sievers are control freaks but luckily rare.

Separator = Preferring a soup plate, they use their spoon to methodically separate the various
components. Then it’s the dilemma of which ingredient to eat first... Separators believe they’re good organisers but are actually indecisive and over-sensitive.

Mugger = Always go for a mug and can’t comprehend why we’d bother with a bowl.
Muggers are often in a rush, but even so they want quality and won’t compromise on taste for haste!

Silly-seasoner = Sprinkle soup with copious amounts of salt and pepper, never stopping to taste it first. Silly-seasoners tend to be self-opinionated, pompous and stuck in their ways.

Blower = Blows on every spoonful – even when the soup has long cooled.
Over-prepared for everything, blowers often miss the best in life. Beware too of soupy gobbets flying around the room!

Lyndon Gee commented: “Much of our behaviour in relation to food is not a conscious, deliberate act. As food or drinks are consumed they produce emotional associations in a sensory context. We eat not simply to sustain life but for myriad other reasons, social, emotional, psychological.

“One of the first things humans eat is soup. Soup is reassuring, satisfying and reminds us of home. It’s a food associated with warmth and feeling safe. We have been eating soup in both famine and feast throughout history; and all around the word it is still served in the richest and poorest households. Warming and soothing, the supreme comfort food, soup takes us back to our earliest memories. It comforts because on that subconscious level, soup takes us back to childhood.”

The Comfort Eating and our Quest for a Balanced Lifestyle report was commissioned by GLORIOUS! Soups to coincide with the launch of its new Super Soups range – a portion of this is the equivalent to two of your five a day and is ideal for helping maintain a balanced diet this winter.


In the study soup came out on top as the comfort food of choice for winter with almost half of those choosing this for lunch (48%). Cottage pie or shepherd’s pie came next (33.6%) followed by jacket potato (33.2%) then stew and dumplings (29.2%). (Full top 10 below).

The GLORIOUS! Super Soups pots (600g) are available now in Asda, Sainsbury’s, Waitrose, Morrisons and Ocado.

Download as PDF | Report this press release


Press Contacts

Emma Gardener

Consultant

Tel: 07557659827

Email: Emma@weareaubergine.com


About Glorious Soups

GLORIOUS! fresh soups made with authentic global flavours inspired by our adventures around the world #GloriousAdventures

www.gloriousfoods.co.uk

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