24th August 2016 – Press release – for immediate release.

Media information: Frederika Roberts (

Postcard Campaign – I am the 48%

On Friday 2nd September Royal Mail might want to employ a few extra posties to deliver the post to number 10 Downing Street and the Houses of Parliament. Campaign group 'the 48% and beyond' anticipates that thousands of postcards will thud onto the doormat of Britian's Prime Minister, Theresa May. Picturing the European flag and bearing the words 'I am the 48%' on the front, campaigners are being urged to write a personal message to Theresa May on the back, to explain why remaining in the EU matters to them, and send it to arrive on Friday 2nd September, just before MPs return from their summer recess, and prior to the scheduled debate on a 2nd EU referendum on Monday 5th September.

Nascent campaign group 'The 48% and beyond' emerged in the wake of the EU referendum, to represent the 48% of people who voted to remain in the European Union. The Facebook based group describes itself as not affiliated to any political party, and its growing membership (which currently stands at close to 46,000) aims to put pressure on the government to retain the UK's membership of the European Union. “We hope that this postcard campaign will show the government that a large and growing number of people – UK voters and EU citizens living in the UK – are very worried about the impact of a potential ‘Brexit’, and are not prepared to give up,” says Frederika Roberts, who has been coordinating the campaign.

In addition to sending a postcard to Theresa May, participants will also be sending a postcard to their MP, again with a similar message. And, to mark the day, participants will all be changing their Facebook profile picture to the 'I am the 48%' image.

A concurrent crowdfunded postcard campaign organised by ‘Keep us in the EU’ has already raised more than double its initial target, and will be sending at least two pro-EU postcards to every MP in the country. . “Months after the EU Referendum, it is clearer than ever that there is no plan for ‘Brexit’ and that pushing ahead would be disastrous for the UK. I set up this campaign to allow the voices of the ‘48% and beyond’ who feel this way to be heard,” says Glenn Wilkinson of ‘Keep us in the EU’.


Note to editors:

Website for the Postcard Campaign:

The Facebook link to the Postcard Campaign event can be found here

'The 48% and beyond' can be found here

Keep us in the EU Crowdfunder page:

Keep us in the EU Facebook page:

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Happiness and Resilience Expert | Co-Founder of the RWS | Resilience Wellbeing Success programme

Frederika is a Professional Speaker, certified Laughter Yoga Leader and Co-Founder of the ‘RWS Resilience Wellbeing Success’ programme. Through her keynotes and workshops, she helps individuals and organisations by changing and challenging thinking and behaviour with very simple, easy-to-implement happiness and resilience techniques.

Peppered with a sprinkling of culinary references, gentle humour and a real zest for life, her sessions are insightful, thought provoking and emotionally charged, yet lively and upbeat. Frederika has worked in recruitment, education, marketing and food, and has set up and run small businesses. As an expert in her field, she has been interviewed on BBC Breakfast, ITV Calendar News, BBC and other radio stations all over the UK, and featured and quoted in various publications, including The Guardian. Frederika is also a guest blogger for Huffington Post UK and author of the book ‘Recipe for Happiness: 9 Essential Ingredients for a Happy Life’.

Born in Italy, of dual Italian and German nationalities, she grew up in Luxembourg, then moved to the UK in 1990 to study at the University of Bradford. After obtaining her BSc Honours in Business and Management, Frederika undertook post-graduate studies in education and became a qualified teacher.


RWS | Resilience Wellbeing Success

The RWS programme was developed by Frederika Roberts (The Happiness Speaker), Jayne Snell (Parachute of Dreams) and Elizabeth Wright (The Goal Journey Coach) to bring a combination of inspiration and a practical Resilience, Wellbeing and Success toolkit to pupils, their teachers and their parents, in order to improve the next generation’s mental health and enable them to make the most of what life has to offer.