Amadeus partners with Zest Mixology to offer on stand exhibitor cocktail services

7 years ago

The services of Zest Mixology, the UK’s leading provider of pop-up bars and cocktail solutions, have been engaged by award-winning caterer Amadeus to further bolster its exhibitor hospitality service.

Amadeus has over 40 years’ experience operating in the events industry and is best known as the contract caterers for the National Exhibition Centre (NEC) in Birmingham. The venue welcomes 2.4 million visitors and over 39,000 exhibiting companies to over 500 events every year.

From April 2017, exhibitors will now be able to book bespoke pop-up bar and cocktail services provided by Zest Mixology as part of Amadeus’ ‘Served to You’ package. Launched in 2014, ‘Served to You’ is an on stand catering hospitality service that delivers food and drink directly to clients for them to serve to those visiting their stand. The service also offers drinks and canapes for exhibitor drinks receptions.

Zest Mixology, which has a head office in Leeds and warehouse operations in Leeds and Luton, was formed by entrepreneur Murdo MacLeod in 2011 with a vision to become the ‘Go To’ supplier for pop up cocktail bar services for business events throughout the UK & Europe.

To date, Zest Mixology has provided their events services to more than 2,500 events, serving over a million guests for brands such as Nokia, BMW, EE, Lloyds TSB, First Direct, Barclays and others.

The firm has experienced double digit growth for five consecutive years and recently opened a second warehouse operation in Luton, after securing a scale-up loan of £80,000, which will enable the business to better service clients in the Midlands and the South of England.

Commenting on the new partnership with Amadeus, Managing Director, Murdo MacLeod, said:

“We’re delighted to be working in partnership with Amadeus and providing cocktail services as part of their hospitality catering packages at the NEC. We’re excited to be an extension of the Amadeus team and look forward to providing exhibitors with our pop-up bars and cocktail services.”

Paul Bate, General Manager for Amadeus at the NEC, said:

“Clients exhibiting at the NEC want to spend maximum time on their stand engaging visitors with their product or service, which is why we designed our on stand catering hospitality service to make their time spent at the venue as easy as possible.

“We found that many of our clients were requesting bar and cocktail services on their exhibitor stands – something we could not offer previously. We are extremely pleased to welcome Zest Mixology on board as our cocktail service provider for our ‘Served to You’ hospitality package and have every confidence it will be a huge success with our clientele.”

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About Zest Mixology

About Zest Mixology Zest Mixology is a first-class mobile drinks service that was founded in 2011 by Murdo MacLeod. The company delivers nationwide service for a broad range of events. Since the company’s initial inception, it boasts an impressive 30% year-on- year growth with 10% net profit. This year alone, the mixologists are set to turnover more than £400,000. Zest Mixology consists of a Managing Director, office manager and two experienced events specialists which ensure a consistent and professional service. From outsourced HR company, DLP, the firm has access to over 1000 bar-tenders on their database which are always available to call for numerous events across the country. The company caters for a broad spectrum of events and has provided their services for a vast quantity of high profile names such as Apple, Microsoft, Hilton and Nescafe, as well as catering for well-known supermarket chains such as Tesco, Asda and Iceland. In the past five years alone, the Zest Mixology team has delivered services to 2500 events, both large and small. This has resulted in them being employed for an astounding fifty events a month. As their business has flourished, they have extended their geographical reach from as far as central Scotland down to the South of England. Zest hosts a diverse range of events including corporate functions, exhibitions, weddings, festivals and private parties. After being up and running for half a decade, the company have thrived by extending their services to villas, yachts and parties in Ibiza and mainland Europe also. A market leader, the growing company provides customers with different types of bars, a team of award-winning cocktail mixologists and waiting staff. They also supply their clients with excellent quality furniture and beautifully-crafted glassware. Zest Mixology aims to excel every time, going above and beyond what is expected of them. The leading-market company also operate a national team for Funkin Purees, providing and equipping trainees with excellent skills, educating them about the industry with a broad range of techniques such as interactive training. Last year, Zest were the sole cocktail staffing supplier for MAMA group festivals, and Relentless Energy, whom they have been consultants for during the past three years. They cater for the brand by giving them an extensive range of cocktail options to choose from. These drinks are then served in numerous festivals throughout the year. This year, as the company goes from strength to strength, they intend to double the size of the business. They have hit the ground running this summer by supplying cocktail staff for 10 major UK festivals and providing the best quality VIP bars. Zest Mixology also employ staff that operate in existing bars, nightclubs and music/sporting venues - equipping clients with service that goes above and beyond the call of duty. See http://www.zestmixology.co.uk/ and for more information, contact Ellie MacDonald at MacComms on 07989 159138 / ellie@maccomms.net.