FOR IMMEDIATE RELEASE

Abigail London brings luxury dressing to the mid-market for the modern woman who wants to make a statement this spring summer.

Abigail London's debut collection brings effortless statement dressing to the modern women, with an exciting range of formal styles. Whilst many women love to make an impact with their fashion choices, the reality of busy working and/or family lives means they don't always have time to search for those stand out pieces. Abigail London offers fuss-free looks that guarantees our customers will be turning heads at this season's events.

Working on the ethos of "statement without compromise", the debut collection removes the need to go hunting through the shops by offering easy to wear styles adorned with bold prints and detailing. Abigail London focuses on combining high quality fabrics and delicate workmanship to provide our ladies with long lasting, wardrobe staples for seasons to come.

"Working as a designer in the industry, I identified a need for luxury statement dressing that is accessible in wearability and pricing." says Abigail Wilkinson, Founder and Creative Director of Abigail London.

"I found that when I wanted interesting workwear or something exciting for a social event, I struggled to find high quality pieces that fall between super high fashion and the usual high street offerings. I aim to pair subtle yet modern cuts with exciting prints and/or detailing to help customers make a statement without compromise.

Continuing to work in the industry whilst working on Abigail London helps me keep a broad view on customer needs. I carefully design all garments and prints in house and maintain close relationships with suppliers to ensure the collections offer statement looks of the highest quality for my stylish, modern customers."

Launched in February 2018, the collection, designed in house by Abigail Wilkinson, consists of crafted styles that fuse comfort and style.


Notes to Editors

- Abigail London is available at www.abigaillondon.co.uk and www.wolfandbadger.com.
- The SS18 debut consists of a multi product womenswear collection in silk and cotton.
- Prices range from £99 to £365
- For further press enquiries or to request samples please contact pr@abigaillondon.co.uk.
- Follow our latest news on Instagram, Twitter and Facebook: @AbigailLondonHQ

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About Abigail London

Abigail London is a contemporary womenswear label in the affordable luxury market. Designed in-house by Abigail Wilkinson, focus is on providing women with timeless statement pieces that don’t compromise on comfort.

The brand was developed with the fast-paced lives of modern women in mind. We don’t always have time to keep our “finger on the pulse” and experiment with different looks. Therefore, Abigail London aims to fuse comfort and style through combining carefully crafted shapes and statement prints, in luxurious silks and delicate fabrics, making it the go to for those that want to make an impact with their fashion choices.

Focusing on the movement towards conscious buying, Abigail London collections aren’t launched according to the typical seasons. Currently the focus is an annual work-to-play and occasion wear range that offers dark and light pieces that customers can utilise throughout the year. We want to encourage customers to buy high quality, long lasting pieces when needed – as oppose to committing to the standard buying periods.

Abigail London focuses on combining high quality fabrics, statement prints and delicate workmanship to provide our ladies with long lasting, wardrobe staples for years to come.

Please click here to find our campaign images, cut outs and line sheets: https://www.dropbox.com/sh/0hg2wfefi6ax0a5/AAD3Zk5QKCCmgEEAdq7f_QNPa?dl=0