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Abigail London

Abigail London brings luxury dressing to the mid-market with debut collection

24 May 2018 09:30


Abigail London brings luxury dressing to the mid-market for the modern woman who wants to make a statement this spring summer.

Abigail London's debut collection brings effortless statement dressing to the modern women, with an exciting range of formal styles. Whilst many women love to make an impact with their fashion choices, the reality of busy working and/or family lives means they don't always have time to search for those stand out pieces. Abigail London offers fuss-free looks that guarantees our customers will be turning heads at this season's events.

Working on the ethos of "statement without compromise", the debut collection removes the need to go hunting through the shops by offering easy to wear styles adorned with bold prints and detailing. Abigail London focuses on combining high quality fabrics and delicate workmanship to provide our ladies with long lasting, wardrobe staples for seasons to come.

"Working as a designer in the industry, I identified a need for luxury statement dressing that is accessible in wearability and pricing." says Abigail Wilkinson, Founder and Creative Director of Abigail London.

"I found that when I wanted interesting workwear or something exciting for a social event, I struggled to find high quality pieces that fall between super high fashion and the usual high street offerings. I aim to pair subtle yet modern cuts with exciting prints and/or detailing to help customers make a statement without compromise.

Continuing to work in the industry whilst working on Abigail London helps me keep a broad view on customer needs. I carefully design all garments and prints in house and maintain close relationships with suppliers to ensure the collections offer statement looks of the highest quality for my stylish, modern customers."

Launched in February 2018, the collection, designed in house by Abigail Wilkinson, consists of crafted styles that fuse comfort and style.

Notes to Editors

- Abigail London is available at and
- The SS18 debut consists of a multi product womenswear collection in silk and cotton.
- Prices range from £99 to £365
- For further press enquiries or to request samples please contact
- Follow our latest news on Instagram, Twitter and Facebook: @AbigailLondonHQ

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Attached Images

Press Contacts

Camilla Holroyd

Freelance PR

Tel: 07981195329


About Abigail London

Abigail London moulds itself around the fast-paced lifestyle of modern women.

Carefully considered, flattering styles are paired with standout prints and detailing to offer customers impact without compromise on comfort. Abigail London aims to become the go-to brand for fashion conscious, on-the-move women attending a range of social occasions.

The debut collection is made up of work-to-play and occasion pieces, perfect for casual summer drinks through to weddings and more formal events. Combining sophisticated cuts with vibrant florals and contemporary textural prints, the SS18 collection provides customers with fresh looks away from the usual high street attire.

Abigail London focuses on high quality, lasting garments owing to the use of luxury fabrics, such as silk and cotton, and detailed workmanship. All shapes and prints are thoughtfully designed in-house to ensure collections are in keeping with our dedicated ethos.

Please click here to find our campaign images, cut outs and line sheets:

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